BBC named #1 and fastest growing news brand among high income earners across Asia Pacific

The BBC is fast establishing itself as the go-to news brand in the Asia Pacific, with consumers turning to us for both on-air and online coverage."Jim Egan, CEO, BBC Global News Ltd
Date: 11.10.2013     Last updated: 18.03.2014 at 18.08
Category: BBC World News
The BBC is the fastest growing international news brand in Asia Pacific and continues to hold its number one status amongst Asia Pacific’s high net worth consumers and high income earners, according to the new Ipsos PAX study.

The BBC is the only news brand that has shown quarter on quarter gross audience growth amongst the coveted C suite audience. The proportion of C suites consuming BBC content both on TV and on digital has been growing 10% faster than that of CNN.

Country specific highlights include:

• The BBC ranks as the #1 international news brand in Australia and India.

• BBC World News continues to be the top channel in Hong Kong based on daily reach.

• The BBC experienced the fastest viewership growth quarter on quarter among news brands in Singapore, India and Taiwan.

• In Australia, BBC World News is growing 3 times as fast as CNN and Sky news, year on year.

Jim Egan, CEO of BBC Global News Ltd said: “The BBC is fast establishing itself as the go-to news brand in the Asia Pacific, with consumers turning to us for both on-air and online coverage. The BBC has long been known for its breadth and depth of global news reporting. Add to this our increasing focus on global business news and our award-winning feature programming, and it’s clear to see why we’re making such an impact on consumers in the Asia Pacific region.”

The Ipsos PAX study surveys pan-regional and local media consumption and product consumption among affluent adults and business professionals in main cities in the Asia Pacific region. The latest survey covers Q2 2013.

Number 1 among digital content consumers

Source: Ipsos PAX 10 markets (excludes Tokyo), Q3 2012 – Q2 2013, Q2 2012 – Q1 2013, Q3 2011 – Q2 2012 based on monthly reach % to one-decimal point unless otherwise specified. Cross-platform or ‘news brand’: TV/website/mobile reach. High income earners: personal monthly income US$10K+. HNWIs: Individuals who own US$1mn+ in personal investment excluding properties.

For more information contact: Shivani Sundralingam on +65 6507 4234 or email shivani.sundralingam@bbc.co.uk