BBC website scores record global traffic of 64 million unique visitors in January 2013
This increase in traffic comes on the back of huge steps forward in responsive design on our mobile sites, coupled with dynamic and engaging content bringing stories to life across multiple platforms."James Montgomery, Controller, Digital and Technology, BBC Global News
In Europe the website retained its number one ranking and also attracted record traffic, with an 8.4% year-on-year increase.
Regional highlights include North America where the site recorded a 9.1% month-on-month increase in January 2013.
In Asia-Pacific and India bbc.com retained its number one ranking as the leading international news website in the comScore rankings for January 2013. In India, the site recorded a 27% year-on-year increase in traffic.
James Montgomery, Controller, Digital and Technology, BBC Global News, said; “This increase in traffic comes on the back of huge steps forward in responsive design on our mobile sites, coupled with dynamic and engaging content bringing stories to life across multiple platforms. From tech highlights like the tablet that turns itself lumpy, which was viewed 1.1 million times, to live page coverage of global news events like the Presidential inauguration in the US, and on the ground reporting in Syria, it’s great to see audiences around the world coming to the BBC as their website of choice.”
In addition to the key news, sport and weather sections, international audiences also have access to three bespoke feature sections, BBC Travel, BBC Future and BBC Autos. BBC Autos launched in January 2013 and focuses on the design, tech and communities behind the car industry. The purpose of these feature sections is to complement content from around the website and offer international audiences a more relevant and local perspective on popular topics.
Launched in November 2007, bbc.com is available on PCs, tablets and mobile devices. Recent developments to bbc.com’s mobile offer have included the launch in February 2013 of the sports mobile app for iPhone and iPod touch devices across the globe. The free app brings together the BBC’s expert coverage to deliver news, live scores, stats, commentary and analysis on the go. Arriving in time for the start of a busy 2013 sporting calendar, the app’s customisable menu allows audiences to keep up with their favourite sports – from breaking football news and gossip, to live text coverage of the UK Premier League, Rugby Union Six Nations championship and the upcoming F1 season.
*Data source: comScore - January 2013. BBC website contains the sections under bbc.co.uk/.com domains including UK BBC iPlayer, radio and programme pages.
For more information, contact Jessica Culshaw
Jessica.Culshaw@bbc.co.uk or phone +44 7718 696 636
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