BBC Global News announced today a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool. This is the first Twitter Amplify partnership with a global news broadcaster.
“This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products,” said James Montgomery, Director of Digital & Technology at BBC Global News Ltd.
“Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
BBC Global News will provide the global Twitter community timely in-Tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.
"What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world," said Glenn Brown, Senior Director of Twitter Amplify.
"We look forward to working with BBC Global News to bring these programmes to market."
BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this autumn.
The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBCTrending will incorporate three key elements:
- the BBC’s international social media reach and 24-hour video production operatio,
- the BBC’s global newsgathering and monitoring operations, which provide both round-the-clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
- Twitter Amplify’s innovative real-time video promotion tool.
“Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. During Tomchak’s tenure with the BBC, she’s worked on both sides of the camera from producing the flagship interview show HARDtalk to presenting The World’s Newsroom live on the BBC’s international television channel BBC World News. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.
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Notes to Editors
BBC Global News includes BBC World Service, BBC World News television, bbc.com/news (the BBC’s international-facing online news site) and BBC Monitoring.
The BBC attracts a weekly global audience of 256 million people to its international news services including BBC World Service, BBC World News television channel and bbc.com/news.
BBC World News, the BBC's commercially funded international 24-hour news and information channel, is owned and operated by BBC World News Ltd, a member of the BBC’s commercial group of companies. BBC World News is available in more than 200 countries and territories worldwide, and over 360 million households and 1.8 million hotel rooms. The channel's content is also available on 152 cruise ships, 40 airlines, 23 mobile phone networks and a number of major online platforms including bbc.com/news. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbc.com/tvschedule.
The BBC is one of the most respected brands on the internet and offers up-to-the minute international news, business, sports, weather, lifestyle and technology content and in depth analysis. bbc.com is the online expression of the BBC outside of the UK and is run by BBC Worldwide, the commercial arm of the BBC.
This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products."