Ukraine 2012 - new signing for World Football Focus on BBC World News

We’re thrilled to sign Ukraine 2012 as the launch advertiser for World Football Focus." Colin Lawrence, Commercial Director, BBC World News
Date: 01.12.2011     Last updated: 18.03.2014 at 17.53
Category: BBC World News
BBC World News, the BBC’s international commercial news channel, today announces Ukraine 2012 as the launch advertiser for its flagship weekly football programme, World Football Focus.

The magazine programme, presented by Dan Walker, has all the latest news and highlights from football leagues around the world, expert analysis and previews of the weekend’s fixtures, plus big name interviews with players, managers and football pundits.

The advertising partnership started in late November and includes ‘Ukraine 2012’ sponsorship billboards, a TV advertising campaign on BBC World News television plus advertisements on the travel, sport and football pages of BBC.com.

Colin Lawrence, Commercial Director, BBC World News says; “We’re thrilled to sign Ukraine 2012 as the launch advertiser for World Football Focus. Studies show many of our viewers have a huge passion for sport, with football listed as the most popular. World Football Focus is an Integral part of our weekend sport offering, especially in the run up to Euro 2012. Along with Final Score and our interactive programme Sports World Have Your Say, we now have a winning combination of quality global sports programming at the weekends.”

World Football Focus is broadcast on BBC World News every Friday (2130hrs GMT) and Saturday (0810hrs GMT) to 300 million households globally.

For further information:

Rebecca Vicary, International Communications, BBC World News

Tel: +44 (0) 208 433 2146

Mobile: +44 (0) 7725 562 537

Email: rebecca.vicary@bbc.com