BBC World News announces deal to broadcast programmes on new TV4 News channel
BBC World News has unique expertise in high quality, international journalism which will serve as a perfect compliment to the TV4 News offering." Colin Lawrence, Commercial Director, BBC World News
The deal will give TV4 News audiences the opportunity to watch some of the BBC’s best international news programming, including some editions of the channel’s flagship current affairs programme HARDtalk, presented by Stephen Sackur and ongoing coverage of key global issues such as the U.S. elections, the Arab Uprising and the challenges facing the global economy.
Colin Lawrence, Commercial Director, BBC World News says “BBC World News has unique expertise in high quality, international journalism which will serve as a perfect compliment to the TV4 News offering. This agreement mirrors successful arrangements we have with an increasing number of broadcasters around the world and will offer viewers in Sweden the impartial global perspective they crave and the opportunity to engage with BBC World News content via a new platform.”
“BBC World News is one of the world's foremost players in the international news and journalism field. Through this agreement, our new 24/7 news channel TV4 News will be strengthened with both news and current affairs programs in a global perspective. Together with our national news coverage and our 25 local news stations, we can now offer Swedish TV viewers a complete news service 24 hours a day” says Göran Ellung, CEO of Nyhetsbolaget Sverige, the producer of TV4 News.
The BBC World News 24-7 channel is available on the basic package via a number leading cable and satellite providers in Sweden. The channel is owned and operated by BBC World News Ltd, a member of the BBC’s commercial group of companies. BBC World News is available in more than 200 countries and territories worldwide, and over 300 million households and 1.8 million hotel rooms. The channel's content is also available on 140 cruise ships, 40 airlines, 23 mobile phone networks and a number of major online platforms including bbc.com/news. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbc.com/tvschedule.
BBC World News Publicity
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