BBC World News is the #1 English news channel in India, while viewership trumps CNN and local competitors
The channel has always had a loyal base, but our reputation for trusted and impartial coverage of global and local news is now picking up viewers across a broader segment of the population."Jim Egan, COO, BBC Global News Ltd.
The channel has reached this position by beating out competition including CNN, CNBC TV18, NDTV 24x7, NDTV Profit, CNN-IBN and Bloomberg UTV.
The PAX results also show that, when compared against both international and domestic news channels in India, BBC World News is the #1 news channel among India’s top executives, BDMs, investors, travellers(1), also among tech-savvy young Indians(2).
Impressively, BBC World News is also shown to be growing its viewership year on year among opinion leaders(3), travellers and tech-savvy Indians. Among tech-savvy opinion leaders, BBC World News is increasing its market reach across the board with increases in daily, weekly and monthly viewing.
Jim Egan, COO, BBC Global News Ltd says: “BBC World News continues to go from strength to strength in India. The channel has always had a loyal base, but our reputation for trusted and impartial coverage of global and local news is now picking up viewers across a broader segment of the population. Viewers in India will have much to look forward to when BBC World News moves to its new base in Central London in the upcoming months. New HD studios, dynamic presentation and state of the art graphics will showcase the BBC’s established journalistic credentials in an engaging and compelling way.”
The Ipsos PAX study surveys international and local media consumption and product consumption among affluent adults and business professionals in the Indian cities of Mumbai, Delhi and Bangalore. The latest survey covers Q3 2011 to Q2 2012.
Source: Ipsos PAX India, Q3 2011–Q2 2012, Q3 2010–Q2 2011 and based on weekly TV reach unless otherwise noted.
(1) Taken any trip last year
(2) Adults, 25-39, who agreed to ‘I'm Often One Of The First To Buy A New Product/Gadget’ or ‘Keeping Up With Modern Technology Is A Key To My Success’
(3) Conducted at least one PAX defined business activity last year
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