BBC World News is going from strength to strength across Asia, today being named as Asia’s fastest growing(1) international news channel, according to the latest Ipsos PAX survey (Q2 2012).
Significantly, BBC World News is the only news channel to increase its audience across the board in terms of daily, weekly and monthly viewing. BBC World News also maintained its position as the leading news channel among Asia’s top earners(2).
The BBC’s digital platform, BBC.com, also continues to impress – coming in again as the #1 media website measured by PAX, not only among Asia’s top earners, but also Frequent Travellers(3) and Corporate Executives(4). BBC.com is also ranked #1 in PAX among top-earning and high-net-worth individuals(5) in Asia who consume media content on mobile devices such as tablets and smartphones.
Of note, the latest PAX results show that among high-net-worth individuals in Asia, the BBC enjoyed the highest increment in integrated audience reach (by 16%), versus CNN, CNBC and Bloomberg, when digital audiences were added to those for TV.
Jim Egan, COO of BBC Global News, Ltd says: “The PAX results reflect the BBC’s ongoing commitment to and investment in Asia, a region that has long been a key market for the channel and one where we are proud to be enjoying such success. BBC World News has revamped its output in Asia, including the successful launch of weekday programme Newsday, presented live from London and Singapore, and introduced specially commissioned series, such as Mishal Husain Meets and Thailand Direct. And as viewers across Asia demonstrate a growing appetite for global news, they’re increasingly turning to BBC World News and BBC.com/news for trusted and impartial coverage of global and local events.
“Viewers have plenty to look forward to in the coming months as BBC World News moves to its new base in Central London. New HD studios, dynamic presentation and state-of-the-art graphics will enhance the viewing experience and showcase the BBC’s established journalistic credentials in an engaging and compelling way.”
The Ipsos PAX study surveys pan-regional and local media consumption and product consumption among affluent adults and business professionals in main cities in the Asia Pacific region. The latest survey covers Q3 2011 to Q2 2012.
Source: Ipsos PAX 10 markets (excluding Tokyo), Q3 2011-Q2 2012, Q3 2010-Q2 2011 and based on monthly reach unless otherwise noted.
(1) Year on year monthly reach,
(2) Personal monthly income US$10K+
(3) Taken 6+ international trips last year
(4) Employed in companies sized 300+
(5) Individuals who own US$1mi+ in personal investment
The PAX results reflect the BBC’s ongoing commitment to and investment in Asia, a region that has long been a key market for the channel and one where we are proud to be enjoying such success."