In Living Memory
Wednesday 23 January
BBC RADIO 4
The public went mad for Lymeswold but, within 10 years, sales had dwindled, and the makers, Dairy Crest, pulled the plug. It had been a case of wild over-optimism, flushed with its original success. Dairy Crest had expanded production far beyond what the market could take, and moved from a craft-based process to a mass-produced, machine-made product. It became a byword for inauthentic marketing hype, and a butt of Private Eye jokes.
Jolyon Jenkins speaks to dairy veterans about what went wrong, and finds a small cheese-maker in the Highlands who is still making Lymeswold.
Producer /Jolyon Jenkins for the BBC
BBC Radio 4 Publicity
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