Sochi 2014 Winter Olympic Games
The most complete digital coverage of a Winter Olympic Games to date
BBC unveils digital Winter Olympic Games coverage
Building on the BBC’s digital success of the London 2012 Games and other major sporting events in 2013, the BBC has developed an innovative new approach to delivering world-class live coverage across PC, tablet and mobile. This will power the BBC’s digital coverage of a live event for the first time during Sochi 2014, delivering key benefits to audiences and leaving a lasting technology legacy at the corporation. Highlights include:
- Six live HD streams covering every moment of the Games, delivering over 650 hours of live action
- Puts audiences in control of the action with an integrated live-stream switcher
- Automatically gives audiences the best-available video quality based on your device and network connection
- Audiences can follow the live action however they want - combines the BBC’s live video streams, Radio 5 live coverage, stats and digital journalism into one place for the first time
- Audiences can follow the live action wherever you want – the fully responsive live page instantly optimises content for whichever type and size of device you use
- Content is automatically updated as the action unfolds, with the live text commentary updating faster than ever before
- With record BBC Sport audiences from mobiles and tablets, the new live experience will be available automatically via the BBC Sport app for Android, iOS and Kindle Fire devices – with no need to update the app
- Allows the BBC to bring you cutting-edge digital coverage for even more live events in future – from major sporting tournaments in 2014, to music festivals, elections and popular live TV shows
Winter Olympic Games live
The new Winter Olympic Games live page will be available from bbc.co.uk/sport throughout the Games, combining the best of the BBC’s live digital coverage in one place. This allows audiences to follow the action however and wherever they like - whether it’s getting the latest news via their smartphone on the way to work, watching their favourite event on their office PC, using their tablet while watching the big screen to get the latest updates, or watching the live streams on their connected TV.
The live page also brings fans together around the action by sharing the best of their comments and opinions via email, SMS and social media, alongside those from the BBC’s expert reporters and talent. Users will also be able to access a range of on-demand video clips through the live page, allowing them to catch-up on the day’s highlights before jumping into the live action.
In-depth online content
Ahead of the Games, BBC Sport will provide an in-depth look at all the sports in Sochi, the British and global medal hopes, and Winter Olympic memories from the past. Users can also access BBC Sport’s comprehensive event schedule, helping them catch all their favourite moments from Sochi, alongside the latest medals table and results, with extra features, reaction and analysis from BBC reporters and talent. BBC Two’s daily highlights programme will also be available on BBC iPlayer.
Content across four screens
All content from the new Winter Olympics live page will be available on PCs, tablets and mobiles - users can simply access the BBC Sport website (bbc.co.uk/sport) from whichever device they're using. Alternatively, users can use the BBC Sport app for mobile and tablet devices, available for free on iPhone, iPad, Android and Kindle Fire, with no need to update the app.
On TV, up to two red button streams on BT Vision, Freesat, Freeview, Sky, Virgin Media and YouView will offer live content and highlights from Sochi. All six live streams and on-demand video will be available through the BBC’s Connected Red Button service on Virgin Media TiVo and Sony Freeview Smart TVs and via the BBC Sport app for connected TVs.
Digital technology legacy
The state-of-the-art underlying technology can be used across the BBC, enabling even more live events to be given the digital treatment, cost effectively, and leave a legacy for the future. Starting with the Winter Olympics, this new approach will power the BBC’s digital coverage of other major sporting events in 2014, and will go on to bring audiences a range of news, cultural and broadcast events for the first time.
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