BBC Breakfast

BBC Breakfast

Date: 05.04.2012Last updated: 05.04.2012 at 16.25

Category: BBC One; News

On Tuesday 10 April, BBC Breakfast will broadcast from its new home in MediaCityUK, Salford Quays, for the first time.

The flagship programme will continue to be presented by a team well-known to the Breakfast audience, with Bill Turnbull & Susanna Reid and Louise Minchin & Charlie Stayt forming the main family of presenters.

Business presenter, Stephanie McGovern and sports presenters, Sally Nugent and Mike Bushell will continue in their current roles in Salford, while Carol Kirkwood will also remain part of the team, continuing to present Breakfast’s weather reports from London and locations across the UK, along with her other responsibilities with the Met Office.

Since the programme’s launch in October 2000, BBC Breakfast has established its position as an important part of the audience’s day. Broadcasting over three hours of live news, sport and entertainment every day, Breakfast’s move to Salford comes during a hugely successful period as it continues to reach over 12 million viewers per week.

BBC Breakfast broadcasts daily from 6.00am on BBC One and the News Channel.

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Facts and figures

BBC Breakfast broadcasts daily from 6.00am on BBC One and the News Channel.

The programme launched in 2000 and will broadcast live from Salford on Tuesday 10 April 2012

BBC Breakfast is the UK’s most watched morning TV programme. It has an average daily reach* of 6.838m people (39.6% share) and its average weekly reach for 2012 is 12.343 million (25.2% share). It has twice as many viewers as its main morning rival.

Half of Breakfast viewers don’t get their news from any other BBC TV source.

*(all reach figures are for people watching a minimum of 3 consecutive minutes)

Quotations

Bill Turnbull, Presenter

“I’m excited to be moving to a new studio, with the very best in technology in an innovative, light-filled new building. I’ve visited MediaCity several times already of course and its open-plan design and space make it much easier for people to mingle and exchange ideas. I’m looking forward to being a part of that.”

What makes the programme special?

“It’s pretty simple. People trust us and, just as importantly, trust the BBC. They let us into their homes at what is a sensitive time of day. We are part of their (the viewers’) routine, and we are conscious of that all the time.”

Memorable interviews

“It has to be Will Smith. He gave us 15 minutes of his time which is unheard of in Hollywood terms and he was very warm, not only to us, but to everyone working on the set. He took time to say hello – which was appreciated by everyone there.

“But it’s not just about the stars. Sometimes the interviews that resonate most with viewers are the ones which focus on people with interesting personal stories, people who’ve achieved something against the odds or suffered a loss of some kind. It’s these frank and honest stories that have something to teach all of us.

“I’m looking forward to welcoming guests to Salford – I think the package of what they can achieve there and do several outlets in one visit – will make the trip of huge value to them.”

Susanna Reid, Presenter

“BBC Breakfast really connects with its audience. We have fantastic, loyal, interested and engaged viewers who keep in touch regularly. They respond to stories, they suggest stories and they are generous in sharing their own experiences so that everyone can benefit – which means the show is also very real.

“Breakfast is a rich and diverse programme. I think it’s unique in being able to dedicate the time to really get under the skin of the material using the vast journalistic resources of the BBC. We deliver on the big political stories but also cover the lighter items as well. So the audience gets the full picture and everything they need to keep them both informed and entertained.

“This is a very exciting time and I’m thrilled to be involved in this next stage of the programme’s development. I love working on the programme and I love the team I’m working with – it’s what gets me up in the morning!”

Louise Minchin, Presenter

“I am absolutely delighted and honoured to become a full-time member of the Breakfast presenting team in the programme's new home, and am really looking forward to continuing to work with Bill, Charlie and Susanna. We have an immensely loyal audience who are a very important part of the Breakfast family and l hope they will continue to enjoy the programme from its new base.

“As for my own family, my husband and both my daughters are very excited about moving to the North West and to living somewhere new.

“I am also really looking forward to be presenting again on Radio 5 live. I spent many happy days there earlier in my career and it will be great to be working with friends and colleagues once again in MediaCityUK. I will also continue to present Real Rescues and Missing Live on BBC One.”

Charlie Stayt, Presenter

“Breakfast has a unique blend of live news and journalism, together with a relaxed friendly feel.

“Live feedback throughout the show allows us to see the immediate reaction to a story and as presenters we can often be the voice for the audience, whether it’s challenging power company bosses, interacting with a human interest story or interviewing big names in show business.

“Every day we cover a huge range of stories, which makes it just as exciting and challenging to work on now as when I started with the show five years ago.”

Alison Ford, Editor, BBC Breakfast

"It's a tremendously exciting time for all of us working on Breakfast in our new home in Salford. I'm really proud of how successful Breakfast is and everyone on the team will be doing all they can to make sure that continues in the future.

“I'm thrilled that Bill, Susanna, Louise and Charlie will be on our sofa to bring our audience the big news stories of the morning, the talking points of the day and the occasional smile. Like all new things, making Breakfast in Salford is going to be a challenge, but it's one I know the whole team is really looking forward to."

Mary Hockaday, Head of the BBC Newsroom

“Breakfast is a very important and successful part of the BBC News day, with a strong relationship with its audience. Breakfast from Salford will continue to bring viewers its trusted mix of news and guests each morning, the best of BBC journalism from around the UK and the world.”

Helen Boaden, Director, BBC News Group

“Breakfast completes our current moves of news output to Salford. The move means we now have 400 journalists based in Salford reporting locally, regionally and nationally, helping us find new emerging stars and better reflect our audiences right across the country. From local radio to national current affairs this will be a lively creative hub for journalism bringing extra depth and richness to our reporting.”

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