BBC Weather app reaches 5 million downloads in less than a year

We’re absolutely thrilled about how fast we’ve reached this milestone and that our audiences are using the app to enjoy a truly mobile BBC Weather – whenever or wherever they are."Robin Pembrooke, Head of Product, BBC News & Weather
Date: 27.01.2014     Last updated: 18.03.2014 at 18.08
The BBC has today announced that the BBC Weather smartphone app, available on Android, iOS and Amazon devices, has now reached five million downloads within eight months of launch. This comes just after BBC Weather celebrated the 60th anniversary of its first ever TV forecast on 11 January 2014.

The app has seen a steady growth since launch and is downloaded 15 times a minute on average. Available on mobile and tablet, the BBC Weather app downloads so far are roughly equally split between iOS and Android devices and on average on a weekly basis, 60 per cent of users access the app on mobiles versus 40 per cent via tablets.

Robin Pembrooke, Head of Product, BBC News & Weather, says: “We’re absolutely thrilled about how fast we’ve reached this milestone and that our audiences are using the app to enjoy a truly mobile BBC Weather – whenever or wherever they are. We are committed to continuing to provide a world-class weather service to audiences across four screens – desktop, mobile, tablet and connected TV.”

Liz Howell, Head of BBC Weather, said: “We know that our audiences are appreciating the BBC Weather app and are enjoying having an at-a-glance forecast when they’re out and about, as well as using it to plan for the week or weekend ahead. Interestingly, we’ve seen that mobile users are most likely to check the weather at 7am on Friday mornings, whilst the most popular time for our tablet users is about 10pm on Thursday nights.”

MA