Traffic from the January football transfer window, a busy fixture list and the start of the RBS Six Nations helped break a host of digital records for BBC Sport, including the highest ever number of people accessing the site from mobile devices (3.3m unique UK browsers) on Saturday 1 February.
This contributed to BBC Sport’s busiest day outside of the London 2012 Olympic Games with a total of 6.9m unique UK browsers. Handheld devices proved the most popular way of following the action, as mobile and tablets accounted for a combined 68% of total coverage compared to 32% for PCs.
Record breaking January
BBC Sport also set a number of other records (outside of the Olympics) throughout January, including:
• Record total monthly page views of 1.3bn in the UK (1.6bn globally)
• Record total monthly traffic of 48.5m unique UK browsers (70.1m globally)
• Two record weeks of traffic in the UK - there were a record 18.8m unique browsers in the week commencing 20 Jan, which was then surpassed the following week (w/c 27 Jan) with 19.7m
• Combined mobile and tablet usage accounted for over half of all traffic in January (54%)
Transfer deadline day
In the UK, total traffic during the hugely popular football transfer deadline day on Friday 31 January reached 6m unique UK browsers, an increase of 11% compared to the same day last year. The shift toward handheld devices continued with mobile traffic growing by 35% to 2.3m unique browsers and tablets growing by 67% to 1m unique browsers over the same period.
The data shows how audiences switched devices throughout the day to follow the latest news and gossip wherever they were, with PC usage peaking between 12noon–1pm as people caught up with developments on their lunch break, before handheld devices took over in the afternoon and evening, peaking between 10pm-11pm.
The top BBC Sport transfer deadline day stories in the UK were:
1. Transfer Deadline Day Gossip (852k unique browsers)
2. Transfer Deadline Day Deals (773k)
3. Man City not signing Porto pair (483k)
4. Kim Kallstrom joins Arsenal on loan (400k)
5. Kurt Zouma joins Chelsea for £12m (310k)
Chris Condron, Head of Sport Product, BBC Future Media, said: “It’s always a great start to the year with the football transfer window and busy fixture list, followed by the RBS Six Nations, and this year we’ve got the Winter Olympics to look forward to as well. We want to make sure that audiences can access BBC Sport’s world class coverage wherever they are, on any device, and it’s great to see from these impressive stats that they’re doing just that.”
We want to make sure that audiences can access BBC Sport’s world class coverage wherever they are, on any device, and it’s great to see from these impressive stats that they’re doing just that."