BBC iPlayer Performance Pack - July 2014

Date: 29.08.2014     Last updated: 29.08.2014 at 16.06
Category: BBC iPlayer
There were 231 million requests in July , with live sport captivating the nation. As the World Cup drew to a close, all three of the final matches made it into the top 20 most requested TV programmes, with the Germany v Brazil match generating 1.2 million requests, once again boosting live requests to 15% of the total for TV - on a par with July last year.

New BBC Two drama, The Honourable Woman, was the most popular programme in July with 1.3 million requests for the first episode. For the second consecutive month, Murdered By My Boyfriend continued to perform well, and by the end of July had been seen over 3 million times on BBC iPlayer in total, making it the most requested BBC Three drama of all time.

5 Live’s coverage of Test Match Special – England v India dominated the top list for radio, constituting 15 of the top 20 episodes.

As ever, Radio 4 Comedy also performed well with four episodes of I’m Sorry I Haven’t A Clue, and the final episode in the current series of The News Quiz all in the top list.

Consistent with previous months:

  • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)
  • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time

BBC iPlayer Performance Pack - July 2014 (PDF)