Agencies appointed to deliver TV Licensing regional PR services
This procurement has enabled us to recruit the best PR agencies for our requirements and offers excellent value for money for licence fee payers."Sian Healey, TV Licensing Head of Policy and Communications
The agencies will deliver a strategic programme of TV Licensing communications under the direction of the BBC, via the media, stakeholders and social media at a specialist, regional level.
Agencies have been appointed for London and the South East, Wales and the South West, the Midlands, Scotland and Northern Ireland. The contracts will commence in April 2013 and run initially for three years with an option to extend for a further two years.
The agencies appointed, subject to contract, are:
- Fishburn Hedges – London and South East
- Grayling – Wales and South West
- Clarke Associates – The Midlands
- Smarts – Scotland
- Stakeholder Group – Northern Ireland
Sian Healey, TV Licensing Head of Policy and Communications, said: “This procurement has enabled us to recruit the best PR agencies for our requirements and offers excellent value for money for licence fee payers. It’s important for TV Licensing to let people know when a licence is needed and we also run an extensive stakeholder campaign working with a wide range of organisations, including those specialising in money advice.”
Notes to Editors
No appointment has been made for the North region. An interim solution is being sought while another tender process is undertaken for the contract.
'TV Licensing' is a trade mark of the BBC and is used under licence by companies contracted by the BBC to administer the collection of television licence fees and enforcement of the television licensing system. The majority of the administration of TV Licensing is contracted to Capita Business Services Ltd (‘Capita’). Over-the counter services are provided by PayPoint plc (‘PayPoint’) in the UK mainland and Northern Ireland, and by the Post Office in the Isle of Man and Channel Islands. Marketing and printing services are contracted to Proximity London Ltd. Media services are contracted to Mediaedge:CIA International Limited ("MEC"). The BBC is a public authority in respect of its television licensing functions and retains overall responsibility.
BBC Press Office
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