Rajar Q2 2013: Record figures for Radio 4, Radio 2 and Asian Network
The record figures for Radio 4 and Radio 2 are a testament to the hard work of everyone involved with the networks and they should be proud of their efforts. It’s also fabulous to see Local radio performing strongly."Helen Boaden, Director, BBC Radio
- BBC radio scores highest ever overall reach
- Radio 4 tops 10.9 million listeners a week
- Radio 2 grows by 6.8 per cent year on year
- Radio 1 back over 11 million
- Asian Network at new high
The Today programme was also up at 6.97 million a week, an increase from 6.76 million a year ago and 6.94 million in the last quarter.
Radio 2 scaled new heights with a reach of 15.44 million, an increase of 6.8 per cent year on year from 14.46 million and 1.1 per cent in the quarter from 15.27 million. Its share was 17.2 per cent, compared to 16.1 per cent last year and 17.7 per cent in the last quarter.
The Chris Evans Breakfast Show dipped slightly to 9.75 million listeners from its all-time high of 9.8 million last quarter but remained well above the 8.95 million this time last year.
The figures show that across all stations the BBC achieved its highest ever reach of 35.88 million.
Radio 1’s weekly reach was 11.02 million, a 7.4 per cent rise quarter on quarter from 10.26 million but down 2.2 per cent year on year from 11.27 million. Its share was 6.8 per cent, compared to 6.7 per cent last quarter and 8.3 per cent last year.
The Nick Grimshaw Breakfast Show was also up on the quarter to 5.89 million from 5.78 million. The year-on-year figures were down from 6.93 million.
Asian Network reached 587,000 listeners, up 7.3 per cent from 547,000 a year ago and up 6 per cent from 554,000 in the quarter.
Share of listening to both BBC and commercial radio on digital platforms – DAB radios, mobile phones, tablets and PCs – showed a 17 per cent rise and now stands at 36.8 per cent of all listening, compared to 31.5 per cent in the corresponding period last year.
There was also a sharp increase in those saying they have ever listened to the radio via mobile phone, up by 32 per cent over the year. Some 24 per cent of adults now say they’ve listened to radio on their phones, a figure which rises to 43 per cent among 15 to 24-year-olds.
Helen Boaden, Director of Radio, says: “It’s great news that radio generally and BBC Radio in particular remains in such good health. The record figures for Radio 4 and Radio 2 are a testament to the hard work of everyone involved with the networks and they should be proud of their efforts. It’s also fabulous to see Local radio performing strongly.
“The continued growth in listening on digital platforms shows that radio is successfully adapting to rapidly evolving technological advances – and it’s particularly exciting to see the number of younger listeners coming to radio through mobile devices."
The BBC’s digital networks continue to attract strong audiences.
6 Music had a weekly reach of 1.79 million, up 29.9 per cent on the same period a year ago, though down 1.2 per cent from 1.81 million last quarter.
Radio 1Xtra reached 1.11 million listeners a week, down 1.2 per cent from 1.14 million a year ago but up 11.4 per cent from 1 million last quarter.
Radio 3’s reach was 1.99 million, a fall of 2.1 per cent from 2.04 million a year ago and down 7.8 per cent from 2.16 million last quarter. Its share was 1.2 per cent, compared to 1.1 per cent a year ago and 1.3 per cent last quarter.
Radio 3 Breakfast had a weekly reach of 615,000 listeners, a year-on-year fall from 723,000 and quarter on quarter from 704,000.
Radio 5 live had a weekly reach of 6.04 million, a reduction of 1.8 per cent year on year from 6.15 million and 3.9 per cent on the quarter from 6.29 million. Its share was 4.1 per cent, down from 4.5 per cent last year and up from 4.0 per cent quarter on quarter.
5 live Breakfast achieved a reach of 2.59 million, down from 2.65 a year ago but up from 2.51 last quarter.
BBC Local and Regional stations showed a 6.4 per cent rise in reach over the year, up to 9.54 million from 8.96 million. The figures were also slightly up on the quarter.
BBC World Service reached 1.35 million listeners in the UK, up from 1.3million in the last quarter but down from 1.39 million year on year.
Radio 1 and 1Xtra – PC
Radio 2, 6 Music and Asian Network – AC2
Radio 3 – MC
Radio 4 and 4 Extra – LZ
5 live and 5 live Sports Extra – LW
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