RAJAR releases BBC Local Radio figures (Q1 2013)

It’s been a tough year for BBC Local Radio in England but, despite this, figures for this quarter have increased."David Holdsworth, Controller, English Regions
Date: 16.05.2013     Last updated: 18.03.2014 at 18.10
Figures for BBC Local Radio in England (Quarter 1, 2013) were released today by RAJAR (Radio Joint Audience Research Ltd).

Overall reach for Local Radio in England came in at 7.1m (16.9 per cent), up on last quarter’s 6.9m (16.4 per cent) and down compared to last year’s 7.6m (18 per cent).

Market share, at 8.3 per cent, has increased this quarter (compared to 7.5 per cent last quarter) but is down on last year’s 9 per cent and the average hours listened per listener a week came in at 9.79 compared to 9.1 last quarter (10.3 last year).

David Holdsworth, Controller of English Regions, said: “It’s been a tough year for BBC Local Radio in England but, despite this, figures for this quarter have increased. The challenge now is to continue this trend and achieve further growth in the long term. I believe we can succeed by continuing to provide quality local public service broadcasting much valued by our listeners.”

The full RAJAR figures for Quarter 1 2013 can be viewed here: http://www.rajar.co.uk

TG