BBC iPlayer Performance Pack - January 2013

BBC iPlayer had a record-breaking festive period, with performance driven by new mobiles and tablets unwrapped on Christmas Day, and it looks like these devices have yet to be put down."Dave Price, Head of BBC iPlayer
Date: 28.02.2013     Last updated: 18.03.2014 at 17.53
The BBC iPlayer Performance Pack for January 2013 is now available as a PDF to download.

Dave Price, Head of BBC iPlayer, said: "BBC iPlayer had a record-breaking festive period, with performance driven by new mobiles and tablets unwrapped on Christmas Day, and it looks like these devices have yet to be put down. There were 272m requests for TV and radio programmes in iPlayer throughout January, with TV requests from mobiles and tablets rocketing - and up 32% in just one month. We'll build on this in 2013, ensuring audiences continue to enjoy watching and listening to their favourite BBC programmes whenever and wherever they are."

Monthly summary headlines:

  • Record 272 million BBC iPlayer requests for TV and radio programmes in January 2013 – up +26% on previous month
  • Two elements contributed to this increase: mobile and tablet use for TV programmes grew significantly over festive period / a fix was implemented for radio stats only (TV was not affected), which had previously been subject to measurement issues
  • TV viewing on iPlayer has seen a significant increase in usage since the festive period– primarily on mobile and tablet devices, but also on TV platforms and computers
  • On TV, the David Attenborough series Africa, along with popular returning titles such as Top Gear, Miranda and Mrs Brown’s Boys drove strong requests. Children’s series The Dumping Ground (connected with Tracy Beaker) has also proved very strong on BBC iPlayer
  • On radio, BBC Radio 4’s The News Quiz and The Unbelievable Truth and sport coverage on BBC Radio 5 Live drove peaks for BBC iPlayer listening in January

Consistent with previous months:

  • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)
  • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time

BBC iPlayer Performance Pack January 2013 (pdf)

IW