BBC updates Sport app as it launches on Kindle Fire

Launching the BBC Sport app for Kindle Fire devices, alongside a substantial update to our Android and iPhone apps, gives more people access to more of their favourite content on the go."Lucie McLean, Executive Product Manager for Sport, BBC Future Media
Date: 01.08.2013     Last updated: 18.03.2014 at 18.00

BBC Sport has today released its mobile app for Kindle Fire and Kindle Fire HD devices in the UK, bringing BBC Sport’s native mobile app to even more sports fans on the go. The app is already freely available from Google Play for Android devices, the Apple App Store for iPhones, and now the UK Amazon Kindle Fire Appstore.

As Kindle Fire devices use a version of the Android operating system, the BBC has optimised its existing Android app to reach new audiences efficiently. An international version of the BBC Sport app for Kindle Fire devices will be available soon.

BBC Sport app updates

The launch coincides with a raft of updates to the app across all three supported platforms, making it even easier to follow BBC Sport’s expert coverage based on your preferences. These new features build on the live and on-demand video, news, live scores, stats, commentary and analysis that users can already enjoy wherever and whenever they want.

The app’s customisable Quick Links menu, which currently allows iPhone users to add their favourite sports for instant access, is now available on all supported versions of the app. And with the start of the new football season drawing near, fans can now add football teams to their Quick Links for even quicker access to breaking news, gossip and other content from their favourite clubs.

Major sporting events have also been made more prominent in the app, beginning with today’s third Ashes test at Old Trafford, as key events can now be editorially promoted in the Quick Links menu. The update also brings 41 newly refreshed sports indexes into the app, including athletics, boxing, cycling and snooker.

It has been a successful first half of the year for BBC Sport on mobile, with the app and mobile website playing a key role in the BBC’s digital coverage of major sporting events, including the Ashes, Wimbledon, Formula 1, as well as on-going football coverage. In the first six months of 2013, access to the BBC Sport website from handheld devices grew by 27 per cent year on year.

Lucie McLean, Executive Product Manager for Sport, BBC Future Media, says: “Launching the BBC Sport app for Kindle Fire devices, alongside a substantial update to our Android and iPhone apps, gives more people access to more of their favourite content on the go. It’s been an exciting six months of sport, and mobile has been a big part of our overall digital coverage. With lots of great sport still to come, we hope the new app and features will make it all even easier to follow wherever and whenever people want.”

DT