BBC to launch Open Minds - a new way to bring best of its speech radio to wider audiences
This is a simple, smart idea designed to appeal to 'curious minds' at home and abroad who may not always know our radio stations but would love their content."Helen Boaden, Director, BBC Radio
BBC Director-General, Tony Hall, will announce the project in his speech on Tuesday (Oct 8), outlining his vision for the BBC.
The project, which has the working title ‘Open Minds’, will draw on the best programmes from BBC Radio 4, Radio 3, the World Service and other BBC stations, to offer audiences the essential ideas that are shaping our fast-changing world, in a convenient and easily accessible way.
It will be a unique experiment in bringing together in one place audio content from different stations around specific areas of interest. The content, a mix of clips and full programmes, will be carefully drawn together to highlight inspiring – and often surprising – insights into the world around us. It is likely to range widely over themes such as science, technology, politics, economics and analysis, allowing listeners to discover content that is of interest to them but also inviting them to explore new ideas and debates.
With a planned launch in 2014, the new content will be available on a free app, initially on Android and iOS phones and tablets, in the UK and internationally.
The app will be designed for ease of use and will showcase the very best, carefully selected new pieces of content each day. Users will be able to choose what they want to hear, when they want to hear it and, over time, personalise their choices so that the product will suggest programmes depending on their interests and the time they have available.
Helen Boaden, Director of BBC Radio, says: “This is a simple, smart idea designed to appeal to 'curious minds' at home and abroad who may not always know our radio stations but would love their content. Listeners will get outstanding programmes from brilliant brains in a way which fits into their packed lives.”
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