BBC iPlayer Performance Pack - August 2013
Monthly summary headlines
- 234m BBC iPlayer requests in August, up +19% on this time last year
- Mobile and tablet requests made up 32% of total BBC iPlayer requests – equalling the record set in June this year
- August saw an average 7m daily requests with weekly requests remaining steady at around 49m requests.
- On TV there was a strong start for the launch of Bad Education – the first of BBC Three’s scripted comedies to premiere on BBC iPlayer – generating over 1.5m requests before it aired on BBC Three (1,055,000 in August). New BBC One comedy Big School also performed well generating 1.1m requests. Top Gear continued to be extremely popular with episodes 5/6 generating over 3m requests. Other top performing programmes included the return of The Great British Bake Off and Dragons’ Den
- On radio, live sport dominated in August with The Ashes and the return of 5 Live Sport Premier League. The Ashes Test Match Specials generated a cumulative 5m requests making up 14 out of the top 20 radio requests
Consistent with previous months
The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more.
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