RAJAR: Radio 6 Music and Radio 1Xtra break records in anniversary year

Radio is in rude health and these figures illustrate the value listeners place on high quality broadcasting."Tim Davie, Director, BBC Audio & Music
Date: 02.02.2012     Last updated: 18.03.2014 at 18.08
Category: Radio
Digital networks BBC Radio 6 Music and BBC Radio 1Xtra have posted record listening figures in the year of their 10th anniversaries, according to data published today by RAJAR.

New figures show that the stations – launched in March and September 2002 respectively – are more popular than ever: 6 Music now reaches 1.44 million people each week – up 27% on last year, while 1Xtra attracts 1.02 million listeners – up 25% on last year and the first time the station has tipped one million. Including all listeners aged 10+, 1Xtra’s audience rises to 1.10 million.

Elsewhere. Radio 4 continues its formidable form, adding half a million listeners over the course of the year to achieve a weekly audience of10.83 million – just shy of its highest ever total of 10.85m. The Today programme now has more than 7 million listeners, with 7.15m tuning in each week – up from 6.63m last year and 6.76m last quarter. Radio 4’s digital sister station Radio 4 Extra attracted 1.55 million listeners during the period, an increase of 65% on last year’s 941,000 (as Radio 7).

RAJAR statistics also show that during the measurement period (Sept 19 – Dec 18), All BBC Radio reaches 34.94 million people every week (from 34.51m last year and 34.86m last quarter). It has a share of 55.5%, compared to 55.3% last year and 54.5% last quarter.

Tim Davie, Director BBC Audio & Music, said: “Radio is in rude health and these figures illustrate the value listeners place on high quality broadcasting. Radio 4 goes from strength to strength and proves once again that distinctive, intelligent output and broad appeal are not mutually exclusive. 6 Music and 1Xtra are unique stations which are establishing loyal and ever-growing audiences. Their record listening figures are a fitting tribute as they celebrate10 years on air.”

Radio 1 attracted 11.67 million listeners aged 15+ during the period (compared to 11.42m last year and 11.85m last quarter) and including all listeners aged 10+, this figure rises to 12.66 million (compared to 12.61m last year and 12.75m last quarter) Its share is 8.5%, from 8.8% last year and 9.1% last quarter. The Chris Moyles Show now has 7.24 million listeners every week – from 7.16m last quarter and 7.45m last year. Including 10+ listeners, this total increases to 7.77m.

Radio 2 has 14.27 million listeners – from last year’s 13.94m and last quarter’s 14.31m. It has a share of 16.3% compared to 16.2% last year and 15.9% last quarter. The Chris Evans Breakfast Show attracted 8.86 million listeners every week, from 8.72m last year and 8.86m last quarter.

Radio 3 has a weekly audience of 2.10 million listeners – compared to 2.05m last quarter and 2.22m last year. The network’s share is 1.3%, up from 1.1% last quarter and 1.2% last year.

BBC Radio 5 live posted a combined reach with sister station 5 live sports extra of 6.34 million listeners, from 6.43m last quarter and 7.21m last year during The Ashes. Share for Radio 5 live (inc. sports extra) is 4.4% (4.6% last quarter and 5.5% last year).

The BBC Asian Network’s weekly reach was 472,000, from 477,000 last year and 507,000 last quarter. BBC World Service posted a UK reach of 1.39 million – broadly in line with the figure of 1.46m last year, while BBC Local / Regional radio reached 9.60 million listeners per week - from 9.50 last quarter and 9.84 last year.

Weekly reach – BBC Radio
Reach in thousands      
  Dec 10 Sep 11 Dec 11
All BBC 34,505 34,863 34,940
All BBC Network Radio 31,128 31,723 31,635
Radio 1 11,421 11,850 11,665
Radio 2 13,943 14,309 14,267
Radio 3 2,216 2,052 2,097
Radio 4 10,319 10,555 10,834
Radio 5 Live 7,093 6,237 6,227
Radio 5 Live (inc Sports Extra) 7,212 6,431 6,342
BBC Local/Regional (inc Nations) 9,836 9,499 9,604
Weekly reach – BBC Digital Radio
Reach in thousands      
  Dec 10 Sep 11 Dec 11
5 Live Sports Extra 751 1,150 616
BBC 6 Music 1,137 1,229 1,443
1Xtra 816 904 1,017
BBC Radio 4 Extra 941 1,526 1,554
BBC World Service 1,459 1,501 1,388
BBC Asian Network UK 477 507 472

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