Jessie J is first coach on The Voice UK
I'm excited to be a coach, inspiration and mentor and I jumped at the opportunity as it's all about 'The Voice'Jessie J
Jessie, who has been described as having a "powerhouse of a voice" and "a unique vocal style and tone", will join the UK version of worldwide phenomenon, The Voice. Having racked up 18 global No. 1 hits and sold over two million albums and six million singles worldwide, she is now using her musical experience to seek out and coach the nation's next top vocal talent.
Since winning the acclaimed BBC Sound of 2011 poll and Brits Critics Choice for 2011 Jessie J has accumulated massive album sales, five MOBO nominations and stormed across the live music scene with two sell-out tours and a string of acclaimed festival performances at the likes of Glastonbury, Bestival and V Festival. Her YouTube video Price Tag has received over 148 million views, she is responsible for penning the Miley Cyrus hit Party In The USA and has co-written for Alicia Keys.
Jessie says: "I'm excited to be a coach, inspiration and mentor and I jumped at the opportunity as it's all about 'The Voice'."
BBC One Controller Danny Cohen says: "Jessie J is going to be an amazing coach on The Voice UK. She's a massive young star with a strong personality, and her recent MOBO nominations are testament to her musical and creative ability."
Further coaches will be confirmed in coming months. The Voice UK is slated for Spring 2012 on BBC One.
Notes to Editors
For more information about The Voice or to apply to be in the show visit bbc.co.uk/thevoiceuk.
About The Voice UK
Worldwide phenomenon The Voice is developed by Dutch media entrepreneur John de Mol's company Talpa.
The Voice UK will see four critically acclaimed recording artists seek out the nation's best vocal talent. With looks playing no role in the selection process, the coaches will be purely looking for contestants that boast genuinely amazing voices, even at the audition stage. There's no room for comedy performances or people who rely on looks to get them through – this is the first talent show that focuses on what really matters when you're a singer; it's all about the voice! The format features three key stages: the unique Blind Auditions, the Battle Rounds and the Live Performances.
Worldwide phenomenon The Voice has already been sold to 30 countries within one year of its launch as The Voice of Holland (the No.1 series on RTL4). In the USA, the show became a huge hit on NBC, with Christina Aguilera, Cee Lo Green, Blake Shelton and Adam Levine as its coaches. It captured a peak audience of 14.4 million, attracting critical acclaim for the NBC network and a huge buzz across the music industry. And now, The Voice UK is now set to become the BBC's new entertainment phenomenon of 2012.
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