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In Algeria, BBC Media Action is working with the national radio station, Radio Algérienne, in its transition to a public service broadcaster.
In addition to training the editorial staff of the station, the project aims to strengthen the organisation’s understanding of public service broadcasting values and equip managers with the skills and knowledge to lead the transition.
The project aims to increase the quality and interactivity of the programming and encourage participation from audiences across the whole of the country’s provinces.
Changing media sector
A media bill passed in late 2011 aimed to open up the TV and radio sector in Algeria to private operators.
To help prepare the radio station for this changing landscape, the training and development programme will also target the HR, finance, sales and marketing, communications and audience research teams at Radio Algérienne.
The HR training, for example, will help staff know more about their rights and responsibilities while finance training will contribute to the transparency of the organisation.
The project also aims to systematically include all 48 regional stations in the training.
Public service values
The training itself is delivered by international trainers using a range of techniques, including individual on-the-job support, large group work and online learning.
Conferences have also been held, featuring guest speakers from different countries to show what public service broadcasting means in their own countries and the universal values they share.
One journalist, who attended the conference said that he had learned that "the importance of public service is that you have to concentrate on the citizens and it’s a case of trust and competence."
Another said, "I understood that public service means showing different opinions." While another attendee recognised such training was useful because, he said, "We are going to face very soon competition from the private sector."
The project is funded by the UK government’s Foreign Commonwealth Office's Arab Partnership Fund which supports freedom of expression, and transparency and accountability of public institutions.
The importance of public service is that you have to concentrate on the citizens and it's a case of trust and competence