A new TV show in Bangladesh is using a drama rooted in real life to provide advice to pregnant women and their families.
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From richest to poorest, people in Asia are gaining access to a rapidly expanding range of media. Mobile phones are favoured by many of the less well-off where access to the internet remains relatively expensive. Television is popular in villages even where there is little power. Engaging with many kinds of media is not the prerogative of the wealthy.
Against this backdrop we are working with a range of partners, including national, regional and local broadcasters, media professionals and non-governmental organisations (NGOs) using media and communication to improve health, increase government transparency and accountability, support people's resilience to changes in their environment, and enable communities to access critical information to help improve their lives.
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