Transforming lives through media
BBC Media Action is the BBC’s international development charity. We use the power of media and communication to help reduce poverty and support people in understanding their rights. Our aim is to inform, connect and empower people around the world.
We work in partnership with broadcasters, governments, non-governmental organisations and donors to share reliable, timely and useful information. We reach over 200 million people in Africa, Asia, the Middle East and Europe through our debate shows, dramas, radio and TV programmes, public service announcements, mobile phone services and face-to-face communication.
We also provide mentoring and training for journalists and development professionals. An extensive research and evaluation process underpins all that we do; it strengthens our work, helps us to evaluate impact and reach and increasingly contributes to the exchange of ideas in the policy sphere. Our overarching goal is to help people make sense of events, engage in dialogue and take action to improve their lives.