Performing Arts Centre
PAC Name Unveiled
The waiting is over! The name of Leicester's state-of-the-art new theatre in the city centre is unveiled. Cllr Ross Willmott, leader of Leicester City Council, announced the name at a ceremony on the Rutland Street site on 28 January 2008.
So far we have all been calling it the 'Performing Arts Centre', but now Leicester's new multi-million theatre will be called... Curve.
A number of key people were invited to a special naming ceremony at the Rutland Street site on Monday where Cllr Ross Willmott, leader of Leicester City Council, announced the name.
Listen: Armitage Interview
BBC Leicester's Tony Wadsworth was present at the announcement and among the first to give his reaction to the name was Leicester-born actor Richard Armitage.
Willmott on Curve
"We have a marvellous and unique new building for the performing arts in Leicester.
"We have chosen Curve because we believe this is the right name for a building that aims to bring a new dimension to producing theatre.
"The name works well with Rafael Viñoly's architectural design of a building that has been the catalyst and the symbol that has driven the regeneration of Leicester.
"Building work is progressing well. It looks stunning from the outside and the interior is really taking shape.
"In the next few weeks contractors will start to install the 750 seats in the large auditorium."
Working collaboratively with both Leicester City Council and Leicester Theatre Trust (LTT), an independent brand agency carried out research in Leicester across a diverse community audience and in London among theatre goers.
This was then used to gain feedback on a short-list of potential names to help the City Council and LTT make an informed decision about the name.
Research identified Curve as the most credible, compelling and inspiring name. The name refers both to the physical nature of the building and LTT's ambition to stretch the boundaries of theatre making.
Anthony Lawton, Chairman of LTT said; "I love this name. It represents the shape of the extraordinary building.
"It stands for the scope of the exciting performances people will see on the two stages and in the community.
"The fresh, vital label reflects the fact that our theatre will be one of the best equipped and most up-to-date in Europe.
"It also reflects our ambition at Leicester Theatre Trust to stretch the boundaries of theatre and performance so that we delight more and more people in the city, the county and beyond."
Curve, which will be run by LTT, is due to open to the public later this year. The large auditorium will seat 750 people, while a 350-seat auditorium will provide a versatile smaller space.
The stage is placed at street level between the two auditoria. In its most unique configuration, both auditoria will share the full stage creating an exciting performance space with audiences on either side of the stage.
The stunning glass façade encloses a magnificent open plan foyer with views onto the café, bars, backstage area, and across the stage.
Curve embraces many different theatrical styles and cultures, including musicals, drama, comedy, dance, shows for children, community performances, participatory workshops and much more.
In the spring, LTT will announce its first production at Curve, a spectacular, family Christmas show.
In early Autumn, the first season of the theatre's own produced work will be announced, alongside a programme of visiting company work from some of the industry's leading national and international companies.
What do YOU think of the name of Leicester's new performing arts centre? Is it fresh and unique? If you had the choice what would you have called it?
last updated: 29/01/2008 at 12:47
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