Asian Rain aims to catch the eye.
Feel the Rain
By Samar Sadullah
What do you do with an eclectic mix of fashion designers, artists and models from all over Leicestershire? Put on an event to showcase them, of course!
"We were looking to create an event that would allow local people to participate in something without the need for any specific modelling experience," says Bijal Parmer, who along with Parin Suchak founded the Leicester-based Asian Rain fashion event.
Asian Rain is held in venues throughout Leicester and showcases clothes created by local designers with the aim of bringing different groups of the Leicester community together.
Interest has been shown from local residents attending the show, city bands who are looking to perform at Asian Rain events and students from universities and colleges.
Although the clothes at the 2006 show were mainly Asian bridal wear, future shows will see local designers from different ethnic origins collaborating and presenting their designs together with the aim of engaging a wider audience.
So what makes Asian Rain different to other fashion shows? The shows consist of a diverse range of models from different ethnic backgrounds, all of which are Leicester-based.
"What Parin and I wish to do is to reach out to local fashion designers and photographers interested in sharing their ideas and communicating their visual ideas and skills.
"We feel there is a need to bridge the cultural gap in Leicester that has been evident for so long," explains Bijal.
The 2006 event was held as part of a larger event at Ranmgariah Hall, attracting an audience of over 500 people. The organisers hope to repeat this success in the November 2007 show – but they need your help.
"Asian Rain is simply a name, we are aware that the show began as a largely Asian show, but we're looking further ahead, and would very much like to build a trust and alliance with people interested in developing ideas from non-Asian backgrounds," says Bijal.
Asian Rain is looking to do just that by seeking opinion and ideas from those who attend the shows as well as from people who hear about the events:
"We would especially like to hear from people interested in fashion or other genres that are outside the Asian community in Leicester. The best way for this to happen would be for those people to attend our shows, or to speak directly to us," adds Bijal.
For more information on how to get involved in Asian Rain, e-mail Bijal Parmer at firstname.lastname@example.org or call 07732 097 073. You can contact Parin Suchak on 07900 462 696.All the content on this page was produced by Samar Sadullah and Kate Adewale from the New Media Publishing PGDip course at De Montfort University in Leicester.
last updated: 12/07/07