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Class Clips

Secondary Business Studies : Marketing

Clip description		Keywords
	A short introduction to market research Duration: 02:41 Business experts discuss the importance of market research when starting a business.	business, Lord Sugar, Deborah Meaden, apprentice, dragonsden, company, entrepreneur, profit, product, enterprise, bitesize, marketing, market research, competitor, campaign

	Advertising in recovery Duration: 02:29 Shots of a TV advertisement being made introduce a film about the UK and global recovery in marketing spending in 2010. It focuses on TV advertising, leaving it open for students to raise questions about the threat of a switch to online advertising.	marketing, marketing budget, above-the-line, marketing mix, marketing strategy, promotional mix, the 4 Ps, television advertising, promotion, media, financial crisis

	Advertising online Duration: 03:35 How do Google and Facebook make money when they do not charge for their services?	targeting, target market, understanding your customer, ethics, IT, information technology, enterprise, business objectives

	Branding - building the value Duration: 06:25 The importance of own label brands in the food industry.	brands, branding, own label, advertising, marketing, competition, loyalty, thefoodsthatmakebillions

	Business strategy - promotion Duration: 03:59 The importance of promotion as part of an overall business strategy is highlighted with a report looking at aspects of promotion other than advertising.	consumerism, consumers, sponsorship, branding, marketing, thefoodsthatmakebillions

	Creating an brand image Duration: 06:35 Evan Davis tells the story of the rollercoaster rise and fall of Sunny Delight.	Sunny Delight, advertising, image, market, product launch, brand, sales, rebranding, businessnightmareswithevandavis

	Designing and marketing a new product Duration: 01:36 Apprentice teams pitch Captain Squawk and Pantsman into battle over the design, branding and advertising of a new breakfast cereal.	marketing strategy, new product development, NPD, unique selling point, USP, target market, advertising, marketing, promotion, apprentice, lord sugar

	Getting the branding right Duration: 05:01 Apprentice restaurateurs have to design a ready-meal brand that shows off the restaurant they hope to open. The task requires the design of packaging and advertising.	brand, market, marketing, positioning, product trial, repeat purchase, promotion, promotional mix, brand image, value added, distribution, impulse purchase, Raymond Blanc

	Importance of research in achieving distribution Duration: 01:23 When pitching two new products to a major retailer, 'Junior Apprentices' Tim and Kirsty learn place requires as much research and planning as the rest of the 4Ps.	channels, sales, pitch, product knowledge, market, knowledge, market understanding, juniorapprentice, apprentice, Lord Sugar, marketing, sales, research

	Market research and branding mistakes Duration: 08:06 Evan Davis tells the story of 'the biggest brand mistake ever made'. The decision by Coke to change the taste of Coca-Cola and the quick change back.	coke, pepsi,fizzy drink,market research, market share, consumer, brand, product testing, advertising, businessnightmareswithevandavis

	Marketing Duration: 02:45 How a major self-storage company used marketing to establish itself.	entrepreneurship, finding customers, keeping customers, sales promotion, advertising, branding, marketing mix

	New marketing strategy for a hairdressing business Duration: 06:34 Pithy analysis by Mary Portas of the need for a marketing turnaround at a struggling hairdresser. The new product, price and promotion seem to fuse into a brilliant new strategy.	marketing, marketing strategy, market positioning, extension strategy, Ansoff’s matrix, pricing, penetration pricing, promotion, marketing mix, new product development, promotional mix

	Packaging in the food industry Duration: 06:41 Highlighting the importance of packaging through innovation with a report on the history of the twinpot in the yogurt market and the plastic bottle in the water market.	packaging, advertising, added value, markets, price, marketing mix, Muller, design, risk, innovation, thefoodsthatmakebillions

	Short introduction to promotion and advertising Duration: 03:20 Successful entrepreneurs explain how businesses promote their products.	business, Lord Sugar, Deborah Meaden, apprentice, dragonsden, company, entrepreneur, profit, product, enterprise, bitesize, advertising, promotion, internet, social networking

	The importance of price Duration: 01:10 Two 'Apprentice' candidates fail to research market prices and stumble when they pitch an overpriced sleeping bag to a Liverpool hardware store.	pricing strategy, pricing methods, skimming, premium pricing, competition, market understanding, distribution channels, place, apprentice, lord sugar

	The marketing mix Duration: 03:47 A short guide to the marketing mix.	business, Lord Sugar, Deborah Meaden, apprentice, dragonsden, limited, company, entrepreneur, profit, product, organisation enterprise, bitesize promotion, marketing, research, price

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Secondary Business Studies : Marketing

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