Clip description Keywords
A short introduction to market research
A short introduction to market research

Duration: 02:41

Business experts discuss the importance of market research when starting a business.

 
Advertising in recovery
Advertising in recovery

Duration: 02:29

Shots of a TV advertisement being made introduce a film about the UK and global recovery in marketing spending in 2010. It focuses on TV advertising, leaving it open for students to raise questions about the threat of a switch to online advertising.

 
Advertising online
Advertising online

Duration: 03:35

How do Google and Facebook make money when they do not charge for their services?

 
Branding - building the value
Branding - building the value

Duration: 06:25

The importance of own label brands in the food industry.

 
Business strategy - promotion
Business strategy - promotion

Duration: 03:59

The importance of promotion as part of an overall business strategy is highlighted with a report looking at aspects of promotion other than advertising.

 
Creating an brand image
Creating an brand image

Duration: 06:35

Evan Davis tells the story of the rollercoaster rise and fall of Sunny Delight.

 
Designing and marketing a new product
Designing and marketing a new product

Duration: 01:36

Apprentice teams pitch Captain Squawk and Pantsman into battle over the design, branding and advertising of a new breakfast cereal.

 
Getting the branding right
Getting the branding right

Duration: 05:01

Apprentice restaurateurs have to design a ready-meal brand that shows off the restaurant they hope to open. The task requires the design of packaging and advertising.

 
Importance of research in achieving distribution
Importance of research in achieving distribution

Duration: 01:23

When pitching two new products to a major retailer, 'Junior Apprentices' Tim and Kirsty learn place requires as much research and planning as the rest of the 4Ps.

 
Market research and branding mistakes
Market research and branding mistakes

Duration: 08:06

Evan Davis tells the story of 'the biggest brand mistake ever made'. The decision by Coke to change the taste of Coca-Cola and the quick change back.

 
Marketing
Marketing

Duration: 02:45

How a major self-storage company used marketing to establish itself.

 
New marketing strategy for a hairdressing business
New marketing strategy for a hairdressing business

Duration: 06:34

Pithy analysis by Mary Portas of the need for a marketing turnaround at a struggling hairdresser. The new product, price and promotion seem to fuse into a brilliant new strategy.

 
Packaging in the food industry
Packaging in the food industry

Duration: 06:41

Highlighting the importance of packaging through innovation with a report on the history of the twinpot in the yogurt market and the plastic bottle in the water market.

 
Short introduction to promotion and advertising
Short introduction to promotion and advertising

Duration: 03:20

Successful entrepreneurs explain how businesses promote their products.

 
The importance of price
The importance of price

Duration: 01:10

Two 'Apprentice' candidates fail to research market prices and stumble when they pitch an overpriced sleeping bag to a Liverpool hardware store.

 
The marketing mix
The marketing mix

Duration: 03:47

A short guide to the marketing mix.

 

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