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CLIP 11142

The Dragons invest £50,000 in Levi Roots' Reggae Reggae Sauce

The Dragons invest £50,000 in Levi Roots' Reggae Reggae Sauce

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Key Info
  • The Dragons invest £50,000 in Levi Roots' Reggae Reggae Sauce
  • Duration: 14:51
  • After 15 years selling his family recipe sauce at the Notting Hill Carnival, Levi Roots charms the Dragons into investing £50,000 into Reggae Reggae sauce. In the Dragon's Den, Levi Roots confuses an order for two and a half thousand litres of sauce with two and a half million, and despite selling less than £4,000 a year of his sauce, he persuades Peter Jones and Richard Farleigh to each invest £25,000 in the business. A great product, a clear niche and a great personality can overcome weak numbers. This clip was first created on the Dragons Den website: Please note this clip is only available in Flash.
  • Subject:

    Business Studies



  • Keywords: entrepreneur, entrepreneurship, entrepreneurial, enterprise, finance, enterprising, start-up, equity, venture capital, vision, mission, USP, distribution, distribution channels, retailer, wholesaler, dragonsden
Ideas for use in class
  • This encounter can enliven many aspects of business – from Open Evenings and Options selection, through to the start of Finance or an introduction to entrepreneurship. It raises many classroom discussion questions: why is it so hard to 'break into the market'? What would Levi have to do next before Reggae Reggae sauce could be launched into supermarkets?
Background details
  • Clip language : English
  • Aspect ratio : 16x9

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