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Successful products - the story of the Mini

Successful products - the story of the Mini
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Key Info
  • Successful products - the story of the Mini
  • Duration: 06:17
  • 'Britain’s best selling car ever'. A story of how important it is to get the pricing right. The determining of a price should be a function of the costs of production. The makers of the Mini decided the price and then made it. The report highlights the problem of using competitive pricing rather than cost plus pricing. Created especially for Class Clips from the BBC series Business Nightmares with Evan Davis, first broadcast in May 2011.
  • Subject:

    Business Studies

       Topic:

    Production

  • Keywords: pricing, profit, costs, competition, value for money, cost plus, premium price, elasticity, Mini, businessnightmareswithevandavis
Ideas for use in class
  • The role of costs in determining the price of a product. Uses in accounting and production costing at all levels. Also see clips 13254, 13255, 13256, 13257
Background details
  • Clip language : English
  • Aspect ratio : 16x9
Video options
  • Location of Flash Video clip:

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