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Secondary Business studies

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Clip description		Keywords
	A family struggling with personal finances Duration: 01:47 An American journalist explains what he does in his working day, with emphasis on financial struggles and uncertainty.	poverty, government aid, bankruptcy, personal responsibity, finance, financial difficulty, news, foreclosure

	A short introduction to market research Duration: 02:41 Business experts discuss the importance of market research when starting a business.	business, Lord Sugar, Deborah Meaden, apprentice, dragonsden, company, entrepreneur, profit, product, enterprise, bitesize, marketing, market research, competitor, campaign

	A short introduction to production methods Duration: 03:07 Business experts discuss choosing raw materials and managing stock levels.	business, Lord Sugar, Deborah Meaden, apprentice, dragonsden, limited, company, entrepreneur, profit, product, organisation, production, enterprise, bitesize

	Added value in processed food Duration: 04:29 The importance of added value at the heart of business success is highlighted using breakfast cereal. See how profit can be made from a simple commodity such as grain.	advertising, marketing, production, costs, packaging, consumer, profit, thefoodsthatmakebillions

	Advertising in recovery Duration: 02:29 Shots of a TV advertisement being made introduce a film about the UK and global recovery in marketing spending in 2010. It focuses on TV advertising, leaving it open for students to raise questions about the threat of a switch to online advertising.	marketing, marketing budget, above-the-line, marketing mix, marketing strategy, promotional mix, the 4 Ps, television advertising, promotion, media, financial crisis

	Advertising online Duration: 03:35 How do Google and Facebook make money when they do not charge for their services?	targeting, target market, understanding your customer, ethics, IT, information technology, enterprise, business objectives

	An explanation of GDP Duration: 01:57 A non-technical explanation of Gross Domestic Product (GDP).	GDP, GNP, national income, recession, news, finance

	An internet entrepreneur gives investor’s start-up advice Duration: 06:12 Reid Hoffman has made several fortunes from his involvement in web-based start-ups including Paypal and LinkedIn. His harsh views on start-ups (‘fail fast’), give a useful counter to the sugary thoughts of some other entrepreneurs.	entrepreneur, enterprise, characteristics of entrepreneurs, sources of finance, venture capital, angel, angel finance, calculated risk, risk, decision-making, bbc news, business

	Bankers unrepentant Duration: 02:10 Two years after the worst of the banking crisis, a journalist interviews bankers at a charity bankers’ ball in London. Have they recovered fully from any guilt they may have felt?	culture, corporate culture, credit crunch, banking crisis, government intervention, laissez faire, free market, ethics, corporate social responsibility, CSR, social responsibility, morality, equity, bail-out, bonus

	Branding - building the value Duration: 06:25 The importance of own label brands in the food industry.	brands, branding, own label, advertising, marketing, competition, loyalty, thefoodsthatmakebillions

	Breaking even Duration: 05:07 How businesses need to adapt – an example of one business changing its focus from retail to online.	entrepreneurship, competition, finding customers, keeping customers, first mover advantage, online business success; break-even, start-up, growth, capacity, capacity utilisation

	Bridgewater Pottery: made in Britain Duration: 07:30 Emma Bridgewater started her pottery business after failing to find a suitable present for her mother. When a Stoke pottery folded, she bought the assets to keep the factory going. Her faith in labour intensive work is interwoven with faith in the skills of the workforce at Stoke. The clip’s pictures of factory production are unusually clear and comprehensible.	labour intensive, capital intensive, job production, batch production, design, manufacturing, workforce skills, traditional skills, management style, social responsibility, entrepreneurship, initiative, creativity, determination, bbc news

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