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CLIP 11717

Persuasive language on Dragons' Den

Persuasive language on Dragons' Den

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Key Info
  • Persuasive language on Dragons' Den
  • Duration: 07:03
  • An established business partnership seeks the help of the dragons in extending their already successful business, 'Tree of Knowledge'. Their pitch uses a range of strategies including getting the dragons involved in the presentation by asking them to take part in an exercise. This highlights the importance of gaining and maintaining the interest of the audience to make a presentation successful. The entrepreneurs also use a number of anecdotes and back up their claims with sound facts and figures. They reveal the importance in planning a presentation carefully and being prepared to answer a range of questions. This clip was first created on the Dragons Den website: Please note this clip is only available in Flash.
  • Subject:



    Speaking and Listening

  • Keywords: presentation, speaking and listening, persuasion, persuasive, techniques, speaking skills, writing to persuade, anecdote, facts, statistics, good presentation, Dragons' Den.
Ideas for use in class
  • To illustrate to students how to give a prepared and concise persuasive presentation. Demonstrate how to handle challenging questions during a speaking and listening presentation. To identify how to use persuasive techniques for a presentation and/or written persuasive text. Emphasise the importance of making a presentation interactive for the audience. The full-length clip and further information can be found on the Dragons' Den website:
Background details
  • Clip language : English
  • Aspect ratio : 16x9

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