Class Clips is changing
We will be introducing the new Knowledge and Learning Beta website over the coming months. Clips for use in the classroom are now available on your phone, tablet or PC.


Alternatively, you can still browse or search by keyword or clip number on this site.

CLIP 11717

Persuasive language on Dragons' Den

Persuasive language on Dragons' Den
Play

Did you know?

All Class Clips content is available to watch on mobile, tablet and desktop devices on our new Knowledge & Learning BETA website.

Key Info
  • Persuasive language on Dragons' Den
  • Duration: 07:03
  • An established business partnership seeks the help of the dragons in extending their already successful business, 'Tree of Knowledge'. Their pitch uses a range of strategies including getting the dragons involved in the presentation by asking them to take part in an exercise. This highlights the importance of gaining and maintaining the interest of the audience to make a presentation successful. The entrepreneurs also use a number of anecdotes and back up their claims with sound facts and figures. They reveal the importance in planning a presentation carefully and being prepared to answer a range of questions. This clip was first created on the Dragons Den website: bbc.co.uk/dragonsden. Please note this clip is only available in Flash.
  • Subject:

    English

       Topic:

    Speaking and Listening

  • Keywords: presentation, speaking and listening, persuasion, persuasive, techniques, speaking skills, writing to persuade, anecdote, facts, statistics, good presentation, Dragons' Den.
Ideas for use in class
  • To illustrate to students how to give a prepared and concise persuasive presentation. Demonstrate how to handle challenging questions during a speaking and listening presentation. To identify how to use persuasive techniques for a presentation and/or written persuasive text. Emphasise the importance of making a presentation interactive for the audience. The full-length clip and further information can be found on the Dragons' Den website: bbc.co.uk/dragonsden/entrepreneurs/alanburton.shtml.
Background details
  • Clip language : English
  • Aspect ratio : 16x9

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.