BBC Learning Zone Clips

CLIP 12271

Packaging in the food industry

Packaging in the food industry
Play
Key Info
  • Packaging in the food industry
  • Duration: 06:41
  • Packaging of products is a vital component in the marketing of products. This report shows some innovations in the packing design of products in the sale of yogurt and water. The selling of water and yogurt have been revolutionised by the style of the packages they are sold in and the success is largely a function of this packaging. Created especially for Class Clips from the BBC series The Foods that Make Billions, first broadcast in 2010.
  • Subject:

    Business Studies

       Topic:

    Marketing

  • Keywords: packaging, advertising, added value, markets, price, marketing mix, Muller, design, risk, innovation, thefoodsthatmakebillions
Ideas for use in class
  • Shows the importance of packaging in the teaching of the 4P's of marketing. See also clips 12268, 12269, 12270, 12272.
Background details
  • Clip language : English
  • Aspect ratio : 16x9

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.