BBC Learning Zone Clips

CLIP 12271

Packaging in the food industry

Packaging in the food industry
Key Info
  • Packaging in the food industry
  • Duration: 06:41
  • Packaging of products is a vital component in the marketing of products. This report shows some innovations in the packing design of products in the sale of yogurt and water. The selling of water and yogurt have been revolutionised by the style of the packages they are sold in and the success is largely a function of this packaging. Created especially for Class Clips from the BBC series The Foods that Make Billions, first broadcast in 2010.
  • Subject:

    Business Studies



  • Keywords: packaging, advertising, added value, markets, price, marketing mix, Muller, design, risk, innovation, thefoodsthatmakebillions
Ideas for use in class
  • Shows the importance of packaging in the teaching of the 4P's of marketing. See also clips 12268, 12269, 12270, 12272.
Background details
  • Clip language : English
  • Aspect ratio : 16x9

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