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CLIP 6838

Measles cases on the increase in 2008

Measles cases on the increase in 2008
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Key Info
  • Measles cases on the increase in 2008
  • Duration: 01:28
  • As a result of declining numbers of parents seeking the MMR vaccine for their children, doctors in the UK are increasingly concerned about the possibility of a measles outbreak. Ricky Boleto explains the reasons for the decline in the numbers of children being immunised against measles and outlines government initiatives to protect thousands of children through 'catch up' immunisation in schools. This BBC News clip is published as part of BBC Newsround Online and was first broadcast on 28 November 2008. Please note this clip is only available in Flash.
  • Subject:

    Literacy

       Topic:

    Persuasion, Argument and Discussion

  • Keywords: advertisement, health, campaign, measles, vaccine, public health, disease, human biology, health scare, primary care, preventative medicine
Ideas for use in class
  • Use in conjunction with written reports - http://news.bbc.co.uk/cbbcnews/hi/newsid_1800000/newsid_1802200/1802290.stm - to inform balanced debate about the MMR vaccine. Pupils should develop a marketing campaign – TV/radio advertisement - aimed at parents to persuade them to seek MMR vaccination for their children, or produce a health information leaflet to market the vaccine 'catch up' in schools initiative.
Background details
  • Clip language : English
  • Aspect ratio : 16x9

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