BBC Learning Zone Clips

CLIP 9573

Marketing online

Marketing online
Key Info
  • Marketing online
  • Duration: 06:51
  • For the first time in history, spending on online advertising has overtaken spending on TV advertising. We look at the way products are marketed online, discovering the phenomenon of viral advertising and the way these are carefully created, 'seeded' and tracked. More and more teenagers, like 14 year old Mel, are now involved in peer to peer online marketing: what does this involve and is it ethical? We discover how the rules and regulations that govern TV and print advertising are less effective when it comes to advertising on the internet.
  • Subject:

    Citizenship and Modern Studies


    The Role of the Media in Society

  • Keywords: advertising, marketing, viral, ICT, seeded, online, internet, ethical, internet, social networks, digital world, digitalworld, digitalworld2
Ideas for use in class
  • To prompt classroom discussion: How is viral advertising different to traditional television advertising? What are the pros and cons of this form of advertising? What other forms of online advertising are there? Is targeted online marketing ethical?
Background details
  • Clip language : English
  • Aspect ratio : 16x9

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