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Richard Reed’s passion for entrepreneurship is quite inspiring; so is his (well-known) start-up story about Innocent Drinks. He talks of how business ideas come about, how hard they can be to finance, and the need to weigh up the level of risk. There is little material available about calculated risk, so this will be a boon. This BBC News clip is published as part of BBC News Online and was first broadcast on 16 October 2010. Please note this clip is only available in Flash.
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