BBC Learning Zone Clips

CLIP 9301

How the BBC2 Logo Was Developed

How the BBC2 Logo Was Developed
Key Info
  • How the BBC2 Logo Was Developed
  • Duration: 05:13
  • Former BBC2 controller Alan Yentob tells us how the BBC2 logo was developed in order to give the channel its distinct identity of being witty and unusual. We see how both visual effects and sound are cleverly combined to create a brand identity for the channel.
  • Subject:

    Creative and Media


    Art and Design

  • Keywords: logo, ident, brand, sound, music, special effects, marketing
Ideas for use in class
  • Exploration of logos to establish brand identity. The relationship between sound and vision in creating television sequences. How special effects are used in creating visual sequences.
Background details
  • Clip language : English
  • Aspect ratio : 4x3

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