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Greater freedom for women in the 1960s
In the 1960s women gained new freedoms and advertisers began to recognise them as a target market as a result. We see the impact of the economic boom of the 1960s, which gave young women the opportunity to build up career if they so wished. The clip also describes the rise of women entering higher education, which broadened their horizons and eventually evolved into the Women's Liberation Movement. Interviewees comment on the reaction to Women's Lib campaigners as well as the issues they campaigned on, such as equal pay with men and abortion.
Credits: British Movietone, Imperial War Museum, BFI National Archive, Scottish Film Archive
Covers developments in the role and status of women in the 1960s and 1970s. Ask students to imagine they cannot see the clip (or cover it up if you are using a projector). Based solely on the words of the clip, could or do the situations described in the clip exist today?
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