BBC Learning Zone Clips

CLIP 13154

Exploring business and enterprise at Reading festival

Exploring business and enterprise at Reading festival
Key Info
  • Exploring business and enterprise at Reading festival
  • Duration: 06:26
  • An introduction to the skills and qualities required to be entrepreneurial, based at the exciting setting of Reading Festival. From ready built tents to portable cardboard toilets we meet entrepreneurs who have turned music festivals into big money making opportunities after identifying a gap in the marketplace. Also addresses the importance of field and desk market research and the added ingredient of risk management when launching new business enterprises. From the series Music, Mud and Making Money, first broadcast in the Learning Zone on BBC2 in January 2012.
  • Subject:

    Business Studies



  • Keywords: Business, entrepreneurs, enterprise, market, research, risk, drive, creativity, field, desk, trial, gap, MusicMudAndMakingMoney
Ideas for use in class
  • Helps to generate discussion on the key skills entrepreneurs need to be successful. Highlights to students the importance of market research and how risk always plays a part with any new business venture. Useful for generating discussions and classwork based on why people are entrepreneurial and how those skills can be developed in others. Follow up by asking students to assess their own entrepreneurial skills.
Background details
  • Clip language : English
  • Aspect ratio : 16x9

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