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CLIP 11137

Designing and marketing a new product

Designing and marketing a new product
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Key Info
  • Designing and marketing a new product
  • Duration: 01:36
  • In this battle between breakfast cereals Captain Squawk and Pantsman, it is clear that getting the planning concept right is key to success. Lord Sugar condemns Pantsman as much for the pack colour (green, 'it would have stood out on the fertiliser shelf') as for the name. Provides a clear idea of the need for a coordinated promotional strategy, e.g. brand name, logo and packaging working together. This clip was first created on the Apprentice website, bbc.co.uk/apprentice. Please note this clip is only available in Flash.
  • Subject:

    Business Studies

       Topic:

    Marketing

  • Keywords: marketing strategy, new product development, NPD, unique selling point, USP, target market, advertising, marketing, promotion, apprentice, lord sugar
Ideas for use in class
  • A terrific starter activity for Promotion within the 4Ps. Or could kick-start an assignment, with students coming up with their own new breakfast cereal design and advertising.
Background details
  • Clip language : English
  • Aspect ratio : 16x9

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