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CLIP 812

Designing a logo

Designing a logo

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Key Info
  • Designing a logo
  • Duration: 02:24
  • Two directors of the Cream nightclub talk about their requirements for a company logo for a range of merchandise such as CD covers. The logo designers then explain what influenced them in their choice. They use words or concepts such as minimal, smooth, corporate, yin and yang, ageless, futuristic and tactile.
  • Subject:

    Design and Technology


    Product Design: Graphic Products

  • Keywords: design, logo, minimal, tactile, smooth, corporate, yin and yang
Ideas for use in class
  • To introduce a project about logos. To encourage students to consider unconventional solutions to standard problems.
Background details
  • Clip language : English
  • Aspect ratio : 4x3

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