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Cyberbullying - impact and prevention
Fifteen-year-old Siannii describes how she became a victim of cyberbullying and explains how anti-bullying software can help to prevent this. She describes the devastating impact of discovering hurtful and offensive comments posted on a social networking page and explains how the bullying escalated, transferring into the real world. Siannii's bullies used a website-building site, Piczo, to create a page about her. Chris Seth of Piczo talks about how they tackle the serious problem of cyberbullying and offers advice to young people about how to deal with it. The director of IT at a London school, which has invested in anti-bullying software, demonstrates how it works. This clip has subtitles available in Flash.
Prompts questions about the nature of cyberbullying, about how it might differ from 'real-life' bullying, and about the responsibility social networking sites and schools have for dealing with the problem. It also offers advice to victims of cyberbullying about the action they should take.
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