LEARNING ZONE BROADBAND

Duration: 06:12

Evan Davis tells the story of the way Apple dealt with a coporate crisis.

Duration: 06:17

Evan Davis tells the story of the Mini - a successful product but as a financial disaster.

Duration: 07:31

Evan Davis describes the history of Polaroid and the decision to avoid further development of their product.

Duration: 06:35

Evan Davis tells the story of the rollercoaster rise and fall of Sunny Delight.

Duration: 08:06

Evan Davis tells the story of 'the biggest brand mistake ever made'. The decision by Coke to change the taste of Coca-Cola and the quick change back.