Class Clips is changing
We will be introducing the new Knowledge and Learning Beta website over the coming months. Clips for use in the classroom are now available on your phone, tablet or PC.

Alternatively, you can still browse or search by keyword or clip number on this site.

CLIP 11104

Analysing Printed Adverts

Analysing Printed Adverts

Did you know?

All Class Clips content is available to watch on mobile, tablet and desktop devices on our new Knowledge & Learning BETA website.

Key Info
  • Analysing Printed Adverts
  • Duration: 04:34
  • Copywriter Seyoan Vela and St Lukes advertising agency examine the code and conventions of print advertising. The sequence is shown in segments with inter-title and use of examples from billboards and magazines. 'Audience' is examined as determining the content of the advert, and 'representation' looks at how a feeling for a product can be created and the audience can be led to read an advert in particular ways. 'Text' is explained as carrying the message and the tone of voice of the advert. Use of font and language is also examined and the use of pictures is explained and illustrated with examples. The section on layout looks at how an advert is read and how this effects layout design.
  • Subject:



    Media: Text Based

  • Keywords: semiotics, denotation, connotation, target market, slogans, straplines
Ideas for use in class
  • Semiotic analysis of advertising.
Background details
  • Clip language : English
  • Aspect ratio : 4x3

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.