LEARNING ZONE BROADBAND

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SEARCH RESULTS All clips in All Levels> All Subjects> All Topics containing “+Advertising”

Clip description		Keywords
	Marketing online Duration: 06:51 For the first time in history, spending on online advertising has overtaken spending on TV advertising. We look at the way products are marketed online through viral adverts and peer to peer marketing.	advertising, marketing, viral, ICT, seeded, online, internet, ethical, internet, social networks, digital world, digitalworld, digitalworld2

	The political poster as media text Duration: 03:16 Political advertising - the bill poster to social media.	spoof, press, online, satire, negative advertising, iconic, propaganda, billboard, elections, mediastudieselections

	Marketing Duration: 02:45 How a major self-storage company used marketing to establish itself.	entrepreneurship, finding customers, keeping customers, sales promotion, advertising, branding, marketing mix

	The Influence of Marketing on Children Duration: 04:25 Jeremy Bowen explores the issues that surround the influence of advertising and marketing on children.	advertising, marketing, exploitation, influence, authenticity, individualism

	Behind the scenes on a jeans advertising campaign Duration: 04:07 Presenter Jenna G goes behind the scenes on a jeans advertising campaign.	advertising, behind the scenes, marketing, branding, campaign, creatives, design, jeans, twisted originals, characters

	Advertising in recovery Duration: 02:29 Shots of a TV advertisement being made introduce a film about the UK and global recovery in marketing spending in 2010. It focuses on TV advertising, leaving it open for students to raise questions about the threat of a switch to online advertising.	marketing, marketing budget, above-the-line, marketing mix, marketing strategy, promotional mix, the 4 Ps, television advertising, promotion, media, financial crisis

	Format Television Duration: 04:54 Exploring the rise of 'format' television in response to declining advertising revenues.	TV formats, advertising, internet globalisation, media revenue, Strictly Come Dancing

	Pitching an Idea (pt 2/2) Duration: 05:34 Advertising creatives present ideas for a new footwear campaign.	advertising, marketing campaign, rebranding, client negotiation, feedback

	Short introduction to promotion and advertising Duration: 03:20 Successful entrepreneurs explain how businesses promote their products.	business, Lord Sugar, Deborah Meaden, apprentice, dragonsden, company, entrepreneur, profit, product, enterprise, bitesize, advertising, promotion, internet, social networking

	Analysing Printed Adverts Duration: 04:34 A detailed analysis of print advertising, illustrated with examples.	semiotics, denotation, connotation, target market, slogans, straplines

	Make an Advert for the Brussel Sprout Duration: 02:23 A history of advertising and the different techniques used by advertising agencies to promote their product – in this case, the Brussel sprout.	argument, persuasion, journalism, recount, advert, subtitled

	Andy Warhol - iconography and branding Duration: 01:49 A look at the influence of Andy Warhol on advertising.	advertising, branding, chic, global, iconography, Warhol, applied art

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