All Class Clips content is available to watch on mobile, tablet and desktop devices on our new Knowledge & Learning BETA website.
Advertisements in the 1950s
After the war, women were encouraged to turn their attention to ensure the adequate continuance of the British race. A Persil advert shows wives competing over the whiteness of their washing and, according to a woman who was there at the time, this reflected the concerns of many women at the time. Adverts do not show the 22% of married women that continued to work, although they were still expected to look after the house on their own.
Credits: British Movietone, Imperial War Museum, BFI National Archive, Scottish Film Archive, Unilever Archives
Students could look at some current adverts and discuss whether they offer a fair insight into our society today. In particular they could look at what the adverts suggest about the way women live today.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.