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Sesión 15

Today we discuss the idea that our behaviour can be influenced by ‘social nudges’ – small changes in our environment. Learn the useful vocabulary and grammar you need to join the conversation!
छोट्या छोट्या बदलांमुळे समाजात कसे बदल होतात याबद्दल आजच्या भागात बोलणार आहोत.

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Social nudges

Today we discuss the idea that our behaviour can be influenced by ‘social nudges’ – small changes in our environment. Learn the useful vocabulary and grammar you need to join the conversation!
छोट्या छोट्या बदलांमुळे समाजात कसे बदल होतात याबद्दल आजच्या भागात बोलणार आहोत.

Quiz

A recording of a young girl’s voice has reduced accidents on the London underground. Which amount describes the approximate reduction in the number of accidents?

- A third (1/3)
- A half (1/2)
- Two-thirds (2/3)

Listen to find out!

Listen to the audio and take the quiz.

Mostrar la transcripción Ocultar la transcripción

Tejali
नमस्कार मित्रांनो! Hello and welcome to English Together, असा शो जिथे आपण चर्चा करतो निरनिराळे विषय आणि त्यासंबंधित शब्दांची. आज तुमच्यासोबत आहे टॉम शान आणि मी तेजाली.

Tom
Hello to our listeners! I’m Tom, thanks for joining us again on English Together!

Sian
Hi everyone, I’m Sian and today we’re going to be talking about social nudges!

Tejali
आजचा विषय आहे social nudge. A nudge म्हणजे कोपरखळी, एखाद्याचं लक्ष वेधून घेण्यासाठी दिलेला हलका धक्का. Social nudge मागची संकल्पना अशी आहे की एखाद्या छोट्याशा बदलानेही लोकांच्या वागण्यात बदल घडवून आणता येऊ शकतो. कसा, ते आजच्या भागात बघूया.

Sian
Ah yes, there’s a famous book about this, right?

Tom
Right! And I think the author, Richard Thaler won the Nobel prize for Economics.

Tejali
आजची क्लिप बीबीसी वर्ल्ड सर्व्हिसच्या वर्ल्ड हॅकमधली आहे. लंडनच्या रेल्वे स्थानकांत मुलीच्या ध्वनिमुद्रित आवाजाचा वापर केला. यामुळे काय परिणाम झाला ते निवेदक सांगत आहे. हा आवाज काय सांगत होता? चला ऐकू.

News insert
Megan

Hello everybody and pleaseव listen up.

Harriet Noble
This is a social nudge in action.

Megan
Take care on the escalators. Hold on to the handrail and your luggage.

Passenger
Get your attention straight away, and think 'oh, what's going on?'

Harriet Noble
Nudges are all about small tweaks to our environment, designed to provoke us into making different, better choices.

Dougal Shaw
The desired outcome of this particular nudge is simple – get people to hold the handrail to support themselves if they lose balance, so they don't fall down and injure themselves.

Sian
That’s a great idea! The girl’s voice is the ‘nudge’ that reminds them to be careful by holding the handrail on the stairs! Plus I think hearing a girl's voice will make people happier during their morning commute.

Tejali
A commute म्हणजे नेहेमीचा प्रवास. पुढे जाण्याआधी आजचा प्रश्न विचारते. या मुलीच्या आवाजाचा परिणाम खूप चांगला झाला; यामुळे, अपघातांची संख्याही कमी झाली; पण ती किती कमी झाली माहितीये तुम्हाला ? तुमचा काय अंदाज? चला तीन पर्याय, जवळपास एक तृतीयांश, अर्ध्याहून कमी की  दोन तृतीयांश?

Tom
I can't see the reduction being any more than a third, to tell you the truth.

Sian
I think it could well be C). The idea behind nudge theory is that we can make a big difference with just some small tweaks!

Tejali
tweak म्हणजे छोटासा बदल.

Tom
I don’t like the idea that somebody somewhere is tweaking my environment to make me do things subconsciously – I think that’s a bit strange…

Tejali
Subconsciously म्हणजे अजाणतेपणे. But, does it matter if you notice the warning consciously or subconsciously? You’re still safer!

Tom
Listen! I want to choose what I do. I want all of my decisions to be conscious decisions! This just sounds like manipulation to me.

Sian
What’s manipulating about promoting public safety?

Tom
Well, actually Sian, I don’t think having our behaviour altered is safe! Also, most commuters are sensible people and I think it’s patronising to be told about public safety in this way.

Tejali
Patronising म्हणजे आश्रितासारखी वागणूक देणे. कधी कधी असं होत बघा, आई वडील खरंतर आपल्या भल्यासाठीच सांगत असतात, पण ते एवढ्या वेळा सांगतात की we feel patronised.

Sian
But it’s not telling you what to do! It reminds you of what you already know.The girl’s voice acts a trigger!

Tejali
A trigger
म्हणजे घटनेस कारणीभूत घटक. So the voice triggers their existing knowledge of safety. That’s a useful reminder!

Sian
Exactly!

Tejali
मला वाटतं हे खरंच उपयोगाचं आहे. यामुळे लंडनमधले अपघात दोन तृतीयांशने कमी झालेत.

Tom
Wow! That’s quite a lot.

Sian
You see?! What do you think about that?

Tom
Well, obviously I think it’s good there are fewer accidents on the London Underground. However, I do find it very worrying that people’s behaviour can be manipulated by tweaks and triggers, like the young girl’s voice! People are so gullible!

Tejali
Gullible
म्हणजे चटकन फसणारा. Why do you think people are gullible, Tom?

Tom
Well, we just heard how easy it is to influence behaviour! What if someone tries to influence our behaviour in a negative way?!

Sian
What? Who would want to do that?

Tom
I think it’s gullible of you to assume everyone in the world is nice, Sian. Not everyone is as nice as I am!

Sian
Ha! Of course.

Tejali
टॉंम तुला positive म्हणू की नको आज मला कळत नाहीये, पण आपली वेळ संपतीये तर मी सगळ्यांना आजचे शब्द सांगते. तर आजचे शब्द आहेत, subconsciouslyम्हणजे अजाणतेपणे, gullible म्हणजे चटकन फसणारा, tweak म्हणजे छोटासा बदल, trigger म्हणजे घटनेस कारणीभूत घटक, nudge म्हणजे हलका धक्का, commute म्हणजे रोजचा प्रवास, patronising म्हणजे आश्रितासारखी वागणूक देणे, manipulation म्हणजे फेरफार करणे, स्वत:च्या स्वार्थासाठी दुसऱ्यांना आपल्या मनाप्रमाणे वागण्यास भाग पाडणे. आज इथेच थांबू, पुन्हा भेटू English Togetherच्या पुढच्या भागात, Bye!

 

Language

conscious (adjective)

If we are conscious we are aware of our environment, while thinking clearly and rationally. There are many forms in the script.

After two years of unhappiness I made a conscious decision to quit my job and change my life.

We use subconscious in relation to the parts of our mind we are not aware of. It commonly appears as an adverb, subconsciously, which implies that we are being influenced by parts of our mind which we cannot control.

Advertising can influence you subconsciously; you start to desire products that you didn’t want before!

tweak

Tweak is a verb which describes the process of making small changes. It can also be used as a noun to describe these changes.

My essay is nearly finished! I just need to tweak some small details.

Thanks for showing me how to fix my laptop. I made some tweaks and it’s working well now!

trigger

To trigger means ‘to cause something to begin’.

Protests in the country triggered a new election.

We can also use the noun form, which describes such causes.

The protests were a trigger. The people demanded action immediately afterwards!

Social nudges

4 Questions

Choose the correct answer.
योग्य शब्द निवडा.

Felicitaciones. Has completado el quiz.
Excellent! ¡Muy bien! Bad luck! Tu puntaje :
x / y

Join us for our next episode of English Together, when we will learn more useful language and practise your listening skills.
English Together चे पुढचा भाग नक्की बघा. तुम्ही आणखी उपयुक्त शब्द शिकाल आणि तुमच्या श्रवण कौशल्याचा सरावही होईल अशा विषयावर बोलणार आहोत.

Sesión de vocabulario

  • nudge 
    हलका धक्का

    commute
     
    नेहमीचा प्रवास

    subconsciously
     
    अजाणतेपणे  

    tweak
    छोटा बदल  

    trigger
    घटनेस कारणीभूत घटक

    manipulation
     फेरफार करणे

    patronising
    आश्रितासारखी वागणूक देणे

    gullible
    चटकन फसणारा