English at Work
Putting the feelers out
Episode 170118 / 18 Jan 2017
Paul wants the team to make some cold calls to find out who is buying plastic fruit but this is a new challenge for Anna who has to warm up her cold calling skills.
Language for making a cold call
This episode focuses on what to say when making a cold call to a prospective client.
Phrases from the programme:
- My name is Anna. Can you spare a few minutes of your time?
- I’d like to tell you about our great new laser-curved fruit
- How much plastic fruit do you buy?
- Thank you for your time. We hope to hear from you soon.
What does Denise say she is very good at?
The answer is at the bottom of the transcript below:
Bye bye Mr Socrates. He’s flying back to America leaving Tip Top Trading’s London team trying to work out how best to focus their business on the European market.
Sorry to keep you waiting. I had to go to the airport with Mr Socrates to see him off. We had a good chat in the taxi and he said some very positive things.
Oh yes. Like what?
Err, well… well, how nice English beer is.
Yeah but what about the European marketing strategy – what are we going to do about that?
Well, Anna is supposed to lead on that, I’m taking a more biscuitorial control over it.
It means you do all the work while he eats all the biscuits!
Do you mind Tom. Now, what I’m thinking is we put the feelers out – do some cold calling, see what people are buying at the moment.
Cold calling? But I like to be warm when I’m on the phone.
No Anna. Cold calling is when you call prospective clients when they’re not expecting you to, to ask them something or to sell them something. I’m very good at calling people.
Yeah, usually the hair dresser! So Paul, where do we begin, who do we call first?
Track down some potential clients in Europe, see what they’re buying now, see what they want in the future. Make them think it’s our laser-curved fruit they want!
But keep your calls brief, international calls are very expensive.
OK Anna, it’s time to cold call. What are you going to say?
I don’t know.
Find someone to call, then be pleasant and polite. When you call, ask to speak to the person who deals with buying or purchasing. And then ask that person if they could spare a few minutes of their time.
OK. Here goes. (Looking through a telephone directory) Let’s have a look… fruit growers, fruit pickers, fruit traders… Fruit Traders International… (Dials number) 0-0-4-3-9-8-4-5-5-4-4.
(surprised) Ah, erm, oh….
Don’t be surprised! You’ve called a company in France, they speak French. Just ask if it’s OK to speak English.
Oh hello. Is it possible to speak to you in English?
Great. Are you the person who purchases plastic fruit for your company?
I am. How can I help you?
Yes, can you spare a few minutes of your time? I want to sell you some laser-curved fruit.
That’s a bit direct Anna. Slow down and tell them your name and why you’re calling. Find out something about them. Maybe say “I’d like to tell you about our great new laser-curved fruit”. Ask them “How much plastic fruit do you buy?” and at the end of the call say “thank you for your time. We hope to hear from you soon.” Give it a go Anna.
OK. Erm… hello my name is Anna. How are you today?
Good thank you.
That’s good. I’d like to tell you about our great new laser-curved fruit.
Our company is called Tip Top Trading and we are the UK’s number 1 plastic fruit manufacturer – and well, we’re so proud of our fruit that we’ve decided to let the rest of Europe enjoy it too.
Very good Anna!
We make our fruit using laser-curved technology. In fact we’ve just launched our best product ever, the Imperial Lemon – it looks so real you want to squeeze it.
Hmm, lemons, interesting.
Anna’s got the hang of this – she’s on fire – I mean, she’s doing really well. Her cold calling technique has really warmed up. She’s pitched the products now she needs to sell.
…so thank you for your time. I hope you may consider us when you next purchase some plastic fruit.
We will certainly consider your company.
Well we hope to hear from you soon. Goodbye (puts phone down). Tom, Tom, how are you getting on?
(On phone/angry) …well if that’s what you think then you can shove your kumquats… hello? Hello? (Slams phone down)
They’ve hung up on me. Really! He said the plastic fruit industry is in meltdown. But Anna, if I don’t get any contracts soon I’ll be fired.
Well, this calls for teamwork Tom – tomorrow, Tuesday, we’re going to tackle this task – together!
Hooray for Anna. Now she’s sounding like a leader. And she’s mastered cold calling by using some simple phrases, like these:
My name is Anna. Can you spare a few minutes of your time?
I’d like to tell you about our great new laser-curved fruit
How much plastic fruit do you buy?
Thank you for your time. We hope to hear from you soon.
Anna. There’s a call for you, from someone in France, they want to talk to you about lemons.
Sounds promising. Find out what happens next time on English at Work. Bye.
Listening challenge - answer
What does Denise say she is very good at?
Cold calling people.
تازه ترین English at Work
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Episode 170816 / 16 Aug 2017
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Episode 170712 / 12 Jul 2017
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Episode 170705 / 05 Jul 2017
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Episode 170628 / 28 Jun 2017
It's Denise's last day at Tip Top Trading and she's worried about the future. Hopefully Anna can give her some good careers advice!
Episode 170621 / 21 Jun 2017
Anna's consulting the development team about her plastic aubergines. Will they understand the project?
Episode 170614 / 14 Jun 2017
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Episode 170607 / 07 Jun 2017
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Episode 170531 / 31 May 2017
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Episode 170524 / 24 May 2017
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Episode 170517 / 17 May 2017
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Episode 170510 / 10 May 2017
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Episode 170426 / 26 Apr 2017
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Episode 170419 / 19 Apr 2017
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Episode 170412 / 12 Apr 2017
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Episode 170405 / 05 Apr 2017
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Episode 170315 / 15 Mar 2017
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Episode 170308 / 08 Mar 2017
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Episode 170301 / 01 Mar 2017
Anna and Tom have managed to complete a lucrative deal selling their Imperial Lemons. But not everything is going so well – their flight back to London has been cancelled! What will they do?
Episode 170222 / 22 Feb 2017
Anna and Tom are still in France trying clinch the deal with the French trader.Will they get him to sign the deal?
Episode 170215 / 15 Feb 2017
Anna and Tom are off to France to finalise a business deal. Will Anna manage to book the flight with Denise's help?
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Can Anna renegotiate a deal with Tip Top Trading's customers in France?
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Episode 170125 / 25 Jan 2017
One of the companies Anna cold-called has got in touch! Will she get her negotiating hat on and get them to make an order?
Episode 170118 / 18 Jan 2017
Anna's making some cold calls to find new clients for Tip Top Trading. But will they warm to her approach?
Episode 170111 / 11 Jan 2017
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Episode 161228 / 28 Dec 2016
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Episode 161221 / 21 Dec 2016
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Episode 161214 / 14 Dec 2016
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Episode 161207 / 07 Dec 2016
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Episode 161019 / 19 Oct 2016
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Episode 161012 / 12 Oct 2016
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Episode 161005 / 05 Oct 2016
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Episode 160928 / 28 Sep 2016
Anna's making her pitch to Mr Lime, but it's going wrong! How will she cope?
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Meet Anna, Paul, Denise and Tom. English at Work focuses on English communication in the office. Join Neil in this special introductory programme as he finds out about the characters who work in the offices of Tip Top Trading.