Session 8

Modern life moves very quickly, but why does music need to move quickly too?

Jireenyi hammaayaa saffisaan deemaa jira, garuu muuziqaanis ammoo maaliif dafee dafee deemuun barbaachisee?

Sessions in this unit

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    Activity 1

Activity 1

Why are songs getting faster?

Sirboonni maaliif irraa caalaa saffisaa deemuu?

Modern life moves very quickly, but why does music need to move quickly too?

Jireenyi hammaayaa saffisaan deemaa jira, garuu muuziqaanis ammoo maaliif dafee dafee deemuun barbaachisee?

Before you listen

Consider the following questions:
1) How do you listen to music?
2) How has the way we listen to music changed over the years?
3) In what ways has technology affected music?

Listen to the audio and take the quiz.

Show transcript Hide transcript

Firaol
Asham! Odeessaalee Afaan Inglizii sirri ta’an akka hubattuuf bakka itti si barsiifnu gara Listen Here -baga nagana dhufte! An Firaolidha.

Tom
I’m Tom. Hi everyone!

Phil
And I’m Phil. Hi!

Firaol
Har’a muuziqaafi saffisaa dhufuu sirboota ykn faarulee mari’anna. What music do you like Tom?

Tom
I like rock music. It has good vocals.

Phil
I like everything. I prefer streaming. It makes it easier to access music.

Firaol
Vocals jechuun weelluu, streaming jechuun utuu wlirra hincitin kan taphatu jechuudha. Did you know some people believe that streaming music online is actually changing the songs people write?

Tom
I did hear that some songs are becoming faster. I wonder why?

Firaol
Kiliippiin har’aa, ‘You and Yours’ kan Raadiyoo BBC 4 irraa argameedha. Pirofeesara teeknooloojii muuziqaa kana caqasi. Sirboota dhiibbaa uumanirratti maal jedhaa?

Insert
I think that, you know, one of the things that’s driving this, there are a number of things. They’re all radio, they’re all singles designed for radio playlists. Radio playlists are extremely important factors in, you know, judging the success of a track and obviously do feed into the kind of commercial success of a track.

Phil
So, he mentions that radio playlists are important factors.

Firaol
A playlist tarreefama sirboota. And he says that radio playlists affect the commercial success of a song, right?

Tom
Correct! Commercial success refers to how successful something is commercially, or how much money it makes. The opposite is a commercial failure. With success we use ‘of’, so he’s talking about the commercial success of a track.

Firaol
‘A track’ jecha biroon sirbaa jechuudha. Ammas caqasi. Dhiibbaa sirboonni milkaa’ina daldalarratti qaban mala akkamiin ibauuf yaalee.  Gaalee ‘and obviously’ jedhu booda kan jiru caqasi.

Insert
Radio playlists are extremely important factors in judging the success of a track and obviously do feed into the kind of commercial success of a track.

Phil
He said feed into.

Firaol

To feed into something jechuun wanti tokko akka ta’uuf gumaachuu jechuudha. Just like our ideas help feed into making this programme, right?

Phil
Exactly! We could also use it in a more physical way. Rivers, for example.

Tom

Let’s listen to his sentence again. How does he pronounce ‘one of the’ in ‘one of the things’?

Insert
I think that, you know, one of the things that’s driving this…

Tom

In connected speech, he says ‘one of the’. Things, the noun, is stressed. Say it with me.

the
one of the
one of the things

So, playlists are one of the things making tracks commercially successful.

Firaol
Caqasuu itti fufi. Kan biraa maaltu sirbootarra dhiibbaawwan, influences akka gahan godhaa?

Insert
But then there’s the influence of streaming services like Spotify, where if, uh, if a track isn’t played for at least 30 seconds then it doesn’t register a play.
And if we don’t hear the vocals then we might not carry on listening? Is that the theory?
Absolutely, yeah. That’s the theory, is to get through, I guess get into the meat of the song to hear the lyrical content and get through to that first chorus.
 
Phil
He said streaming services.

Firaol
Streaming services, tajaajilawwan utuu walirraa hincitin taphachiisu. Kunneen maaliifii? Kan gaalee 'if a track’ booda jiru ammas caqasi.

Insert
But then there’s the influence of streaming services like Spotify, where if, uh, if a track isn’t played for at least 30 seconds then it doesn’t register a play.

Tom
It doesn’t register a play.
This means that the streaming services only register that someone listened to a track if they listen for longer than 30 seconds!

Phil
And this determines the commercial success of the track!

Tom
So, the theory, or idea, is to present listeners with vocals and a chorus more quickly, as it will make them want to continue listening!

Firaol

Baay’ee gaarii! Chorus jechuun qaama sirbaa isa irradeddeebi jedhamuudha ykn sosiftuu jechuu dha.

Yeroon nuti qabnu dhumeera. Jechoonni har’aa, streaming, commercial success, playlist, feed into, chorus and lyrics turan. Waancaqasteef galatoomi.  Nagaatti!

Listen to today’s clip in full here

Source: You and Yours

Language features


commercial success
Commerce is a noun with a similar meaning to trade. The adjective is commercial. If something is commercially successful, it means that it makes a profit or is well-received by businesses and customers.

The commercial success of a song is determined by how much money it generates.

We can also use the adverb commercially with the adjective successful.

The last album she released was very commercially successful.


to feed into
To feed into means ‘to contribute to [something]’. It can have a literal or figurative meaning, depending on the context. Into is always one word with this phrasal verb.

Many smaller streams feed into the River Thames, which flows through London.

The poor salary, the long hours and an unpleasant working environment all fed into her decision to leave her job.


first conditional + might
Normally, the first conditional is used to suggest probability. The structure normally uses will.

If it rains, we will get wet!

One sentence from today’s episode provides an example of the first conditional using ‘might’.

…if we don’t hear the vocals, then we might not carry on listening?

Using might or may suggests possibility. It doesn’t imply that something is going to happen (unlike will).

 

Why are songs getting faster?

3 Questions

Choose the correct answer.
Deebii sirrii ta’e fili.

Congratulations you completed the Quiz
Excellent! Great job! Bad luck! You scored:
x / y

What else do you think influences the commercial success of a track? Tell us on our Facebook group.

Join us for our next episode of Listen Here, when we will learn more useful language and practise your listening skills.
Sagantaa Listen Here kan qooqa daran faayida-qabeessa ta’an keessatti barannuufi daandeettiiwwan dhageettiikee ittiin shaakaltutti yeroo itaanu walitti deebina.

Session Vocabulary

  • vocals
    sagaleewwan/yeedaloo

    streaming
    dabarsuu

    track
    toora

    influence
    dhiibbaa

    playlist
    tarree muuziqaa

    feed into
    keessa galchi

    chorus
    irra-deebii