Session 30


In today’s episode we will be discussing how best to persuade other people about our ideas.
Kutaa har’aa keessatti, akkamitti akka gaariitti yaada keenya namoota biroo akkatti amansiisnu mari’anna.

Session 30 score

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    Activity 1

Activity 1


Look at the Session Vocabulary – make sure you know what these words and phrases mean:

  • logic
  • trust
  • credibility


According to one study, which of the following choices could be shown to sales representatives before work to improve their performance?

a) their weekly sales figures
b) what they could spend their bonus on
c) a picture of a successful athlete

Listen to the discussion and find out the answer.

Listen to find the answers. Then check them on the transcript below.

Show transcript Hide transcript

Yooyyaa! Gara English Together kan mata duree tibbanaa irratti mari'annuufi qooqa ittiin dubbachuuf si barbaachisu siif qoodnutti baga nagaan dhufte. Ani Caaliidha. Akkasumas Fiiliifi Saam na waliin jiru.

Hi, I'm Phil.

And I'm Sam, hello. 

Kutaan har'aa waa'ee amansiisuti. Egaa waa'een namoota gurguurtaarra hojjetanii gaaffachuun haa eegallu - Hojiinsaanii waa'ee amansiisuurratti kan xiyyeeffatuudha. Akka barruun  Behavior and Human Decision Processes jedhutti, hojjattoota gurgurtaatti maal yoo agarsiisan, akkaataan raawwii hojiisaanii dabalee akka mul'atu ta'aa?

a)    Baay'ina gurgurtaasaanii torban keessatti godhanirrattii?

b)    Bonasii ykn galii dabalata argataniin maal bituu akka danda'anrrattii?

c)    Suuraa atileetii milkaa'aa tokkoo.

Fiil ati maal yaadda?

I really don't know.

If people see their sales figures, they can work out what they need to do to improve – facts, logic and reason – that's what it's all about.

'Waan fudhatamaa' 'Logic' dubbatte Saam; Radiyoo BBC 4 sagantaa Hara'aa kan Jeey Heenrichs waa'ee akkatti nama tokko amansiisan gaafiifi deebii taasise kana caqasi - 'logic' irratti ilaalcha ifa ta'e qaba.

Well, the first thing I say, I get straight from Aristotle who, as you know, wrote the book on logic as we know it today. Aristotle himself said that logic is not the most powerful tool of persuasion. Now here I am on a highly logical programme, so forgive me for this, but Aristotle actually said if you can get people to like and trust you, that's the more powerful tool.

Egaa logic amansiisuuf mala haalaan gaarii ta'e miti – sanaaf maal jetta Saam?

Yeah, I'm not convinced – If you make a logical argument, using facts, people will be persuaded.

But we deal with people, not computers – and people sometimes make decisions illogically. We learnt from that interview that people need to have the trust of the other person to be persuasive.

Egaa 'trust' jechuun amanuudha…' Why do you think it is so persuasive?

OK, think about when you go shopping – do you sit down, compare prices and quality and make a logical decision or do you go for the shop, or brand that you trust? A shop might be very cheap, but if you are distrustful of the brand, you probably won't buy anything.

I am very trusting of logic. I like to compare all the prices. You can have a look at my spreadsheet if you want?

Yeah, that sounds fun. I use trust when I'm choosing where to shop, and I use trust when I choose who to believe and an important part of that for me, is their credibility.

'Credibility' jechuun 'amanamummaa' - waa'ee wanta dubbatanii tokko beekusaniif.

If I show people when their logic is flawed – I'm sure that will help them see my credibility. I don't think they like it when I do it, though.

Well, that's the other thing that we heard about – Aristotle said it was important to get people to like you. You need to build a relationship.

I definitely agree, gorsi an walquunnamtii dagaaggsuurratti 'building a relationship' is to observe honesty and mutual understanding kan jedhuudha.

If you are good at relationship building, and can show people that you are credible and get them to trust you – then you will have a much better chance of persuading them.

Maybe that's where I've been going wrong.

Tole, gaafii jalqabarra siif dhiheesse yaadattaa….hojjattoota gurgurtaatti maal gaafa agarsiifamu, raawwiin hojiisaanii dabaluuf amansiifamu kan jedhu baruuf  kan gaafatame ture…. akka 'Organizational Behavior and Human Decision Processes'tti deebiinsaa: C) suuraa atileetii milkaa'aa tokkootti.

That doesn't sound very logical!

See, it's not always about logic. These things can be complicated. Have I managed to persuade you yet? Do you trust me?

Hmm, I'm not so sure – have we built a good enough relationship yet, Phil?

Xumuruu keenya dura, jechoota har'a hanga yoonaatti dubbachaa turre haa'ilaallu - 'logic' jechuun 'waan fudhatamaa; 'trust' jechuun amanuu; 'credible', jechuun amanamaa, akkasumas 'building a relationship' jechuun walquunnamtii dagaagsuu. Turtii waliin qabaanneef galatoomi, barnoota dabalataa “English Together”n torban ittaanu walitti deebina. Nagaatti.  

Meaning & Use

logic (noun)

Logic refers to an ordered way of thinking or decision-making based on facts and reason.
Computers use logic to make decisions.
Mathematics is based on logic.
The detective used logic to solve the crime.

trust (noun)

If someone has trust, they believe that a person or organisation is honest and can be relied upon. Trust can also be used as a verb, which means 'to believe that someone is honest or something is honest and can be relied upon'.
You need to have trust in the people you work with.
I lost all my trust in him, when I found he was lying.
If customers have trust in a business, they use it more often.

credibility (noun)

Credibility is the quality of being convincing, honest and relied upon.
No one believed him because he had no credibility.
She had built up credibility through her years of research in the area.
That report is completely biased! It has no credibility.

build a relationship (verb)

To build a relationship means 'to make a relationship stronger'.
Many successful companies take the time to build a relationship with their clients.
The department tried to build relationships with other parts of the company.
When you start a new job it can be important to build relationships with your new colleagues.


4 Questions

Choose the correct answer.
Deebii sirrii ta’e fili.

Congratulations you completed the Quiz
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x / y

Over to you!

Do you think relationships are important when trying to persuade people? Do you agree that they are more important than logic? Tell us on our Facebook group.

Join us for our next episode of English Together when we will learn more useful language and practise your listening skills.
Turtii waliin qabaanneef galatoomi, barnoota dabalataa English Together torban ittaanu walitti deebina.

Session Vocabulary

  • logic
    waan fudhatamaa



    building a relationship
    quunnamtii dagaagsuu

    sales figures
    hanga gurguurtaa

    waan qabatamoo

    make decisions
    murteewwan kennuu

    tool of persuasion
    mala amansiisuu